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课件网) Unit 7 新职业英语 Contents Listening & Speaking 4 Warming-up 1 Reading A 2 Reading B 3 Language Lab 7 Language Lab 7 Writing 5 Mini-project 6 Language Lab 7 Entertainment 8 Warm-up Task 1 Task 2 Warm-1 Task 1 Look at the following pictures and identify the different selling methods. person-to-person selling direct mail selling online selling telephone selling Notes Warm-1-Notes Personal selling: 人员推销/个人推销 is a two-way communication between the seller and the buyer usually face-to-face, via the Internet, the phone and the correspondence. Unlike advertising, a personal sales message can be more specifically targeted on individual prospects and easily altered if the desired behavior does not occur. Personal selling, however, is far more costly than advertising and is generally used only when its high expenditure can be justified. Warm-2 Sample Task 2 Work in pairs. Look at the following flow chart. Discuss with your partner and describe the process of organic foods going through the marketing channel. Notes Warm-2-Notes What is a marketing channel A marketing channel is a set of practices or activities necessary to transfer the ownership of goods, and to move goods, from the point of production to the point of consumption, which consists of all the institutions and all the marketing activities in the marketing process. Sample After organic foods are produced, the first step is from agricultural production to wholesaling where they are transferred from producers to brokers, terminal markets, grocery wholesalers and foodservice wholesalers. The second stage is from wholesaling to retailing where the foods are stocked by traditional grocery stores, natural food stores and foodservice outlets. The last step is from retailing to consumption where these organic foods are purchased by consumers. Reading A Reading A Text Task 1 Task 2 Business Know-how Text A-1 Reading A The Multi -channel E-Commerce 1 In the midst of the US economic crisis, cautious spending and downsizing have left the retail industry in serious trouble. March 2009 saw a 9 percent decline compared with March 2008. However, online sales continue to show steady growth in the face of adverse economic conditions. They are expected to grow 11 percent to US$156.1 billion in 2009, following a 13 percent increase in 2008. Text A-2 2 Given cautious consumer spending and tight credit, why is online retail continuing to grow fast while overall retail numbers drop Retailers need to look no further than the great benefits and savings of selling via a multi-channel e-commerce platform. Reading A Text A-3 3 The Internet has a distinct advantage over in-store retail: the presence of countless on-demand sales channels. Still an e-commerce platform doesn’t simply offer a new sales channel; retailers are actually increasing in-store purchases using online platforms. In-store retailers with e-commerce platforms may make use of multiple ... ...
