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课件网) Unit 4 Living with technology Project Best practices for a future high-tech product introduction Best practices for a future high-tech product introduction 1. Determine your unique selling points (USP) 2. Define your target users 3. Exhibit the usage scenario 4. Create a product-driven culture 5. Time your launch right 1. Determine your unique selling points (USP) What problem does it solve Is it simple to use Is it of great value Does it offer a feature that similar products don’t 1. Determine your unique selling points (USP) InstaTrip watch to make travel stress a thing of the past all you need to do is click a few buttons you could be away from your busy life and travel to far distant land instantly featuring a state-of-the-art touchscreen and a virtual three-D globe 2. Define your target users Age Gender Social media sites they use Websites they visit Family life Likely hobbies Likely pain points Location Job role Disposable income As for InstaTrip watch for different ages, genders and occasions 3. Exhibit the usage scenario a wonderful vision a description of a course of action that a situation may take 3. Exhibit the usage scenario InstaTrip watch Once you choose your destination, built-in sensors map your body and the latest transport technology take you there in an instant! Scenario 1: 3. Exhibit the usage scenario InstaTrip watch InstaTrip watch is fashionable and “you’ll be the envy of all your friends wherever you go — from pubs to offices.” Scenario 2: 3. Exhibit the usage scenario InstaTrip watch Whether you need a break from your busy life, have to go home for something or just what an adventure, the InstaTrip watch makes travelling easy. Scenario 3: 4. Create a product-driven culture a shared mind-set The people behind a product play a crucial part in its launch. 4. Create a product-driven culture Survey them Create newsletters Send a personalized note Respond to emails Blog Give them a call Go visit 4. Create a product-driven culture Be active on Twitter and Facebook Provide exceptional customer service Use Instagram Offer webinars Empower your salespeople Interact through an app Monitor review sites 5. Time your launch right Is the product seasonal Is there enough money to support the launch and get the product off the ground Are you in a position to meet demand if it should be higher than expected Best practices for a future high-tech product introduction 1. Determine your unique selling points (USP) 2. Define your target users 3. Exhibit the usage scenario 4. Create a product-driven culture 5. Time your launch right
