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课件网) Definition An advertisement uses words and pictures to 1._____ people to buy a product or service, or to believe in an idea. Two main 2．_____ of ads 3._____ ads They are 4. for to advertise a product or service. Public service ads ●They are often run free of 5. , and are meant to educate people about health, safety, or any other problem that has an 6. on public welfare. ●They don't play 7. on people. ●They 8. at teaching and benefiting people, helping us lead better lives. Warnings ●Be 9. of the skilful methods used in ads to try and sell us things. ●10. falling for the tricks some advertisements play. paid Comme rcial charge effect tricks aim aware Avoid types/ kinds(
课件网) 例词 规律 派生词 advertise＋ ment→advertisement v.＋ ment→n. Benefit去t＋ cial→beneficial v.＋ cial→adj. intelligent去t＋ ce→intelligence adj.＋ ce→n. persuade 强调“说服”，含有成功之意 advise 相当于try to persuade，只表示劝说的动作，不表结果 (1)fool sb. into doing sth. 哄骗某人做某事 fool sb. out of sth. 哄骗某人某物 (2)make a fool of sb. 愚弄/欺骗某人 make a fool of oneself 使自己出丑/出洋相 fool “愚弄；欺骗”，指利用人缺乏常识或心理脆弱来欺骗人 cheat “欺骗；作弊”，主要指在盈利的买卖中或游戏竞赛中欺骗人，骗取人的钱等 cure “治愈”，强调结果，搭配为：cure sb.of sth. treat “治疗”，强调过程，搭配为：treat sb.for sth. deal with 该短语中的deal为不及物动词，加上介词with后才能接宾语，deal with在疑问句中常与how连用 do with 该短语中的do为及物动词，do with在疑问句中常与what连用，该短语意为“处理，处置；对待” “课时跟踪检测”见“课时跟踪检测（一）” (单击进入电子文档) 谢 谢 观 看(
课件网) 例词 规律 派生词 amaze＋ ment→amazement v.＋ ment→n. design＋ er→designer v.＋ er→n. “课时跟踪检测”见“课时跟踪检测（二）” (单击进入电子文档) 谢 谢 观 看(
课件网) 直接引语 间接引语 一般现在时 一般过去时 现在进行时 过去进行时 现在完成时 过去完成时 一般过去时 过去完成时 一般将来时 过去将来时 过去完成时 过去完成时 在直接引语中 在间接引语中 指示代词 this that these those 时间状语 now then today that day tonight that night this week/ month, etc. that week/ month, etc. yesterday the day before last week/ month, etc. the week/ month, etc. before two weeks/ months, etc. ago two weeks/ months, etc. before tomorrow the next day next week/ month, etc. the next week/ month, etc. 地点状语 here there 方向动词 come go bring take “课时跟踪检测”见“课时跟踪检测（三）” (单击进入电子文档) 谢 谢 观 看 陈述句→that 各种句式的 般疑问句→whether/if 转换 特殊疑问句→原来的特殊疑问词 祈使句固定句式结构 直接引语和间接引语 人称变化 特别注意的 时态变化 指示代词、时间状语、地点状语 几个变化 和动词的变化 语序变化 客观真理、格言、谚语 保持不变的 过去进行时 几种情况 有具体的过去时间状语 反复或习惯性动作(
课件网) Def ... ...
