(
课件网) 认知·探索 基础自主初探 认知·探索 课堂要点探究 演练·评估 知能达标演练 6.feature n.特征；容貌；特色 vi.&vt.以…为特色 7,conscience n.良心；是非感 8.worthy adj.有价值的 9.budget n.预算 l0.broadcast m.广播；播音vt.&vi.广播；播送；播放 11.advertiser n.登广告者；广告客户→advert advertisement n.广告 12.inform vt.通知；告诉>information n.信息 l3.association n.协会；联系→associate vt..联想；使联合 l4.corporation n.公司；法人→corporate adj.法人的；共同的 l5.expense n.花费；代价→expensive adj.昂贵的 Ⅱ.根据汉语意思补全短语 1.in any way 以任何方式；在任何方面 2.if so 如果这样的话 3,turn..into (使)变成 4.make sense 有意义；讲得通 5,fit into 适合 6.rely on 依赖；依靠 7.have no use for 不需要；厌恶；对…不耐烦 8.on the other hand 另一方面 (2)总结段落大意 Section I (Para.1) Introduction SectionⅡ(Para.2) What is an advertisement SectionⅢ(Paras.3-7) How do advertisers make effective advertisements Section IV (Paras.8,9) How effective are advertisements (2)If advertisers want to make effective advertisements, what should they do A.They must identify their target group,appeal to them and choose the proper media. B.They must not worry about the expense and follow the rule-the higher,the better. C.They have to place their ads in all kinds of media to be broadcast widely. D.They should try to obtain support from the government only.
