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课件网) What is it about Video time 1. What kind of advertisements did we just watched 2. What makes good advertisements Extended Reading Advertising: the power of persuasion Unit 1 The mass media Part 1 [Para.1] Introduction Part 2 [Para. (1) _____] (2) _____ _____ Relationship between advertising and mass media Part 3 [Para. (3) _____] (4) _____ _____ Techniques used by advertisers Part 4 [Para. (5) _____] Future development 2–3 4–6 7 Advertising: the power of persuasion Structure para 1 What's the advertising exactly In short, it refers to the activity of promoting a product or service. In other words, it tries to persuade people to buy a product or service. Para 1 Reading Para 2-3 Find out some sentences or phrases in para 2 to show the relationship. 1. The history of advertising has always been closely linked with that of the mass media. 3. As media have grown in number and type, so have advertisements. 2. develop hand in hand Why does a company launch a mass media advertising campaign when it wants to promote a product or service Because the mass media reaches so many people, it is a perfect vehicle for advertisers. In addition to making people aware of a product or service, a successful advertisement will also create a desire to buy, thus boosting business. Para 4-6 How to create a desire to buy How to persuade people into purchasing products or services 1. to create a memorable slogan 2. to link their company or product to a brand ambassordor 3. to use product placement in film,TV shows and videos How advertising works The technique of creating a slogan The technique of relating a “ brand ambassador ” Is there any memorable slogan that you still remember Para 4-6 How advertising works The technique of creating a slogan The technique of relating a “ brand ambassador ” Product placement The future of advertising Para 7 Main idea: the _____ and _____ of advertising change wide audience understand individual customers and send them advertisements that are tailored to special needs. future more digital more personalized change: future: Critical thinking What advantages and disadvantages the advertising brings to us Advertising Advantages Disadvantages let the customers know more about the products; some advertising aims to teach us and help us lead better lives;... advertising plays tricks on customers; advertising will not tell people the complete truth; advertising makes people puzzle about what to buy;… What is your own attitude towards it
