(
课件网) 单元整体设计 1 2 1 3 Unit 6 The Media 小观念1：了解媒体类型及因特网对媒体的影响 小观念3:正确使用数字媒体--数码设备 小观念2:了解媒体的具体形式--广告和电影的发展 单元大观念：了解人类获得信息的途径及方法，正确的认识各种媒体, 批判性地看待媒体对人们生活的影响 Topic Talk: 讨论媒体的种类和及其利弊 Reading Club 1：各种媒体的事实性信息 Lesson 1:翻拍电影目前所面临的种种挑战 Writing Workshop:对电影进行评论 Reading Club 2：辩证认识数码设备使用的利弊，合理规划个人数码设备的使用 Lesson2: 因特网对各种媒体的影响 Lesson 3：广告的发展历程及其对人们的思想观念和生活所产生的作用和影响 Viewing Workshop：数字广告的类型及其在亚洲的发展，节目广告的基本理念及其运作方式 UNIT 6 THE MEDIA Reading Club 1 The MEDIA: FACTS AND FIGURES Language ability objectives Cultural-awareness objectives 1. summarize detailed information of the text. 2. describe the facts and figures by using students’ own words. 1. better understand how to have confidence for chinese culture. 2. cultivate the value of persistence, and confidence. Thinking quality objectives 1. analyze the facts and figures in given countries. 2. summarize what they learn about how to describe a media. 1. form the habit of independent learning. 2. master the writing strategies for describing a media. Learning ability objectives Learning Objectives What is the hottest short-video app in China Lead in Let’s read the article and know more about mass media in the world. Be a quick reader 2 1 1 2 3 Be a quick reader Mass media is communication—whether written, broadcast, or spoken—that reaches a large audience. This includes television, radio, advertising, movies, the Internet, newspapers, magazines, and so forth. Research has shown that half of our waking hours are spent in contact with mass media in one form or another. Check out our marvelous media infographic. Reading Be an intensive reader Answer the questions. 1. What kind of newspaper is the most popular in the UK TV listings magazine is the most popular in the UK. Be an intensive reader 2. What kind of programme is probably the most popular in India Programs about sports are the most popular in India. Be an intensive reader 3. How much time do teenagers spend in front of a screen Teenagers spend up to 4 hours in front of a screen. Be an intensive reader 4.What do you learn from the facts and figures What changes have taken place The newspaper and magazine are declining seriously. Only a few TV programs were still attractive to people like sports and TV series. People are spending more time on smart phones. Be an intensive reader Though TikTok is popular among the world, American government is restricting its use. If you were the CEO of TikTok, what would you do to promote them Homework Be a sharp thinker We can promote the TikTok according to the two principles: Content Regulation healthy, creative, positive,etc. real-time, high-effective 互评（Peer-evaluation） 评价指标及分值 各项得分 评分理由 可优化之 ... ...
