(
课件网) 译林版 选择性必修二 Unit 1 The mass idea Integrated skills&Extended reading 教学目标 1.单词 2.短语 brighten up, get across, spring up, housing estate, persuade…into 词汇知识 语言知识: 过去完成时 语篇知识: 1.议论文：总分结构。 2.记叙文：时间顺序。 By the end of 1999, about 1,000 newspapers in China had set up theirown online news platforms. witness, edition, platform, Interaction, membership, chart, broadcast, boost, advertising, persuasion, persuade, advertisement, channel peak, advertise, psychology, purchase, memorable, slogan, teapot, brand, ambassador, placemen, rating, sponsor,absorb, discount, tailor, housing, estate, amuse Look and summary mid-1990s 1999 nowadays digital editions news websites news apps media accounts online news platforms 思维导图 The rise of online media Advertising: the power of persuasion Advertising advertising and the mass media how to work future functions to promote a product or service persuading develop hand in hand 思维导图 Look and summary slogans brand ambassadors less obvious -ness place placement rate rating count discount tail tailor house housing housing estate amuse amusement editor edition edit interact interaction member membership advertise advertising advertisement 基础积累 Look and learn 基础积累 Look and learn persuade persuasion rate rating count discount tail tailor house housing housing estate editor edition edit interact interaction member membership advertise advertising advertisement 基础积累 Look and learn 基础积累 Look and learn memory memorable broad + cast → broadcast plat + form → platform tea + pot → teapot 基础积累 Look and learn 基础积累 Look and learn brighten up spring up 迅速出现，突然兴起 get across (使)增添乐趣；使更艳丽 被传达，被理解，把…讲清楚 refer to persuade …into… appeal to sb. connect …with… be linked with/to have pride in have an effect on feature …with… make an impact have good taste in other words a variety of 基础积累 Look and learn channel broadcast get across boost platform absorb *ambassador spring up 基础积累 Look and learn tailor brand purchase persuade chart 基础积累 Look and learn sponsor brighten up slogan 展青春风采，铸大运辉煌 channel peak 基础积累 Look and learn How do you get news everyday 新课引入 Look and say How do you get news everyday 新课引入 Look and say 主体学习 Look and say Integrated skills 主体学习 Integrated skills Read and learn A Simon has found an article about the history of online news media. Read the articebelow and answer the following questions. Discussing online news media Read the article carefully 主体学习 Look and fill Online news media Time Development Result In the mid-1990s Some newspapers began to (1)_____. People could read the same content in both print and digital editions. By the end of 1999 About 1,000 newspapers in China set up (2)_____, and newspaper websites with no print editions sprang up. There was(3)_____, and readers could post their own comm ... ...
