(
课件网) Unit 7 Cross-Border E-Commerce Marketing Activities Unit Objectives: Learn about the promotion and marketing strategies of CBEC. Learn the concepts of SEO and SEM. Learn how to build a brand while doing CBEC transactions. Unit 7 Cross-Border E-Commerce Marketing Activities 1 SEO and SEM 2 3 CONTENTS 目录 Brand Building Promotion and Marketing 1 Promotion and Marketing 1. Learn the important holidays in the western countries, which are also sales days. Give a short introduction about these shopping holidays. Warming-up Part 1 Promotion and Marketing (1) Valentine’s Day (6) Amazon Prime Day (2) Easter (7) Halloween (3) Mother’s Day (8) Black Friday (4) Father’s Day (9) Christmas (5) Children’s Day (10) New Year’s Eve (1) Valentine’s Day Valentine’s Day, also called Saint Valentine’s Day, is celebrated annually on February 14. Valentine’s Day is recognized as a significant cultural, religious, and commercial celebration of romance and romantic love in many regions around the world. (2) Easter Easter, also called Resurrection Sunday, is a festival and holiday commemorating the resurrection of Jesus from the dead, described in the New Testament as having occurred on the third day after his burial following his crucifixion by the Romans. (3) Mother’s Day Mother’s Day is a celebration honoring the mother of the family, as well as motherhood, maternal bonds, and the influence of mothers in society. It is celebrated on various days in many parts of the world, most commonly in the months of March or May. Part 1 Promotion and Marketing (4) Father’s Day Father’s Day is a celebration honoring fathers and celebrating fatherhood, paternal bonds and the influence of fathers in society. Many countries in Europe and the Americas have adopted the U.S. date, which is the third Sunday of June. (5) Children’s Day Children’s Day is a commemorative date celebrated annually in honor of children, whose actual day varies by country. In 1925, International Children’s Day was first problem proclaimed in Geneva during the World Conference on Child Welfare, and since then is celebrated on 1 June in most countries. (6) Amazon Prime Day Amazon Prime Day falls on July 15th of every year, which is the date in which it was launched online in 1995. Amazon celebrates this special day by offering special deals, and more deals than Black Friday, to its prime members. Part 1 Promotion and Marketing (7) Halloween Halloween or Hallowe’en (a contraction of Hallows’ Even or Hallows’ Evening), also known as All Halloween, All Hallows’ Eve, or All Saints’ Eve, is a celebration observed in several countries on 31 October, the eve of the Western Christian feast of All Hallows’ Day. (8) Black Friday Black Friday is an informal name for the Friday following Thanksgiving Day in the United States, which is celebrated on the fourth Thursday of November. The day after Thanksgiving has been regarded as the beginning ... ...
