(
课件网) 高版版 拓展模块 Unit 4 Corporate Culture 第3、4课时 Reading and Writing Be able to understand corporate culture from six aspects; Be able to explain and introduce corporate culture of a Chinese-famous brand; Be able to write a invitation letter and a memo. Understand the role of corporate culture in promoting the development of enterprises. Learning Objectives Knowledge objectives Ability objectives Emotional objectives Grasp the vocabulary and sentence patterns about corporate culture; Part 1 Warming up Watch and answer 1. Which corporate is introduced in the video Watch and answer Watch and answer 2. What is the corporate culture of the enterprise 华为核心价值观 成就客户、艰苦奋斗、自我批判、开放进取、至诚守信、团结合作 Huawei core values customer achievement hard work self-criticism open and enterprising sincere and trustworthy unity and cooperation Part 2 Reading Read and match 读下面四段有关企业文化的介绍，划出关键词并将其与相应的企业匹配。 A. an IT company B. an express mail service company C. a coffee chain D. a cell phone company 1 Our company focuses on providing the best service by delivering parcels fast and safely to customers. We believe that a company shouldn’t only think about making money. We’d like to develop a long-term business, and aim to make people’s life more convenient with our best service. A. an IT company B. an express mail service company C. a coffee chain D. a cell phone company 2 The story of our company began in a humble garage, with three friends working day and night. It has been imagination and hard work that have kept us going forward to became the best in the field of smartphones. It’s impossible to sum up everything in a single article, but passion has been one of the most important factors. Read and match 读下面四段有关企业文化的介绍，划出关键词并将其与相应的企业匹配。 A. an IT company B. an express mail service company C. a coffee chain D. a cell phone company 3 Our corporate culture is centered on our customers because we believe that customer satisfaction is our success. As you know, we don’t just sell coffee. We sell an experience. We keep our stores open late at night because we want our customers to know there will always be a place for them to sit down and have a cup of coffee. Read and match 读下面四段有关企业文化的介绍，划出关键词并将其与相应的企业匹配。 A. an IT company B. an express mail service company C. a coffee chain D. a cell phone company The history of our company is not long but we have got hundreds of millions of users in China. We have invested a lot in technology and actively taken part in the development of the Internet industry. Our goal is not just developing technology, but enriching the lives of our users with it. 4 Read and match 读下面四段有关企业文化的介绍，划出关键词并将其与相应的企业匹配。 Read and underline Corporate culture is the term that describes the values held in common within a company. The culture a ... ...
