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课件网) 高版版 拓展模块 Unit 4 Corporate Culture 第1、2课时 Listening and Speaking Be able to understand talks about choosing appropriate products; Be able to ask for and give information about corporate culture. Understand the importance of corporate culture. Learning Objectives Knowledge objectives Ability objectives Emotional objectives Master the useful expressions about corporate culture Part 1 Warming up Do you know which famous companies in the world Brainstorm Huaiwei, Apple, BYD, Alibaba, Haier, Midea, McDonald’s, Haidilao, Microsoft, Walmart, Sinopec Group,etc. 联想是一家从事开发，制造及销售最可靠的安全易用的技术产品的公司。 联想的核心价值观 成就客户 创业创新 精准求实 诚信正直 Some companies’corporate culture Some companies’corporate culture 企业文化 美的愿景: 科技尽善 生活尽美； 美的使命: 联动人与万物，启迪美的世界； 美的价值观: 敢知未来———志存高远、 务实奋进、包容共协、变革创新； 经营准则 理性追求：宁慢两步、不错半步； 授权经营：充分授权、业绩导向； 协作共享：价值为尊、利益共享。 Some companies’corporate culture 企业文化 比亚迪坚持以人为本的人力资源方针，尊重人，培养人，善待人，为员工建立一个公平、公正、公开的工作和发展环境。公司在持续发展的同时，始终致力于企业文化建设，矢志与员工一起分享公司成长带来的快乐。比亚迪坚持不懈，逐步打造"竞争、务实、激情、创新"的企业核心价值观，并始终坚持"技术为王，创新为本"的发展理念，努力做到"事业留人，待遇留人，感情留人"。 Some companies’corporate culture 经营理念 (即Q、S、C、V) Q代表质量(quality) S代表服务(service) C代表清洁(cleanliness) V代表价值(value) Some companies’corporate culture 企业使命 弘扬中华医药文化，领导"绿色医药"潮流， 提高人类生命与生活质量。 企业目标 以高科技含量，高文化附加值，高市场占有率的绿色医药名牌产品为支柱，具有强大国际竞争力的大型医药产品集团。简称"三高一强"。 管理信念 同心同德，仁术仁风。 服务铭 为了您的健康与幸福，尽心尽意，尽善尽美。 Part 2 Listening Listen and match 1) Quanjude Roast Duck Restaurant 2) Garden Hotel 3) NFD 4) BYD A. good service B. focusing on product design C. long history and special cooking method D. going forward and aiming high Scripts 录音原文 听录音，将下列企业与其特点相匹配。 录音原文 Scripts Dialogue 1 W: Wow, this roast duck is so delicious! M: Yes. Quanjude Roast Duck is one of China’s time-honored brands. W: What makes it so famous M: Its special way of cooking and long history make it well known. Go back 返回 录音原文 Scripts Dialogue 2 M: How is your trip, Mary W: Terrific! Staying at the Garden Hotel impressed me most. M: Anything special W: Yes. Their service makes me feel at home. M: Good. I’d like to try this hotel too. Go back 返回 录音原文 Scripts Dialogue 3 W: I heard you’ve got a new job recently. M: Yes. I’ve worked as a product designer at NFD for 2 months. W: Why did you choose this company M: Well, NFD focuses on product design. It’s a great place to develop the skills I need. Go back 返回 录音原文 Scripts Dialogue 4 W: Have you heard of BYD M: The car company W: ... ...
