ch10 Destination Development 课件(共21张PPT)- 《旅游管理（第4版）》同步教学（人民大学版）

(课件网) * Chapter 10 Destination Development * Chapter 10 Destination Development Destination Cycle Factors that Change the Destination Cycle National Tourism Development * Destination Cycle The Butler sequence * Destination Cycle The Butler sequence Appeal of Butler sequence simplicity intuitive appeal comprehensive and integrative structure (i.e. ability to incorporate all facets of the tourism experience – see Table 10.1) * Destination Cycle The Butler sequence * Destination Cycle The Butler sequence * Destination Cycle The Butler sequence * Destination Cycle The Butler sequence The Exploration Stage EXPLORATION what type of tourists are evident during this stage of the DLC drawn to a region because of its cultural/natural uniqueness (what does this say about commodification ) revenues obtained from tourism are small (what does this say about the multiplier effect ) what is the attitude toward tourists # of visitors Time * Destination Cycle The Butler sequence arise from within destination itself (e.g. entrepreneur builds guesthouse) Factors that trigger the involvement stage INTERNAL FORCES – often prolongs involvement stage EXTERNAL FORCES – often shortens involvement stage originate from outside destination itself (e.g. high-profile media event) * Destination Cycle The Butler sequence The Development Stage DEVELOPMENT Time # of visitors change from involvement to development stage is transitional destination is fully integrated into tourism system = what type of local control exists what does the landscape look like now (i.e. attractions) what type of consumers are now present How long do they stay what is happening to the multiplier effect why how do residents view visitors what limits is destination in danger of breeching * Destination Cycle The Butler sequence The Consolidation Stage CONSOLIDATION Time # of visitors overwhelming dependency on tourism psychocentric clientele – large package tour operators & hotel chains carrying capacities breached deterioration of tourism product begins high turnover in tourism facilities can lead to abandonment seasonality emerges as an impediment locals - antagonistic or resigned negative WOM advertising = decline in visitor numbers (leads to stagnation) * Destination Cycle The Butler sequence disappointment with product (negative WOM) = loss of repeat visitation no attempts to revitalise local product or attempts unsuccessful resident antagonism intervening opportunities emerge = diversion & market capture of consumer base by other destinations Possible reasons for decline * Destination Cycle The Butler sequence Decline What happens to accommodation during decline What happens to attractions What happens to ownership of attractions & other tourist facilities What happens to economic dominance of tourism relative other service industries Extinction of tourism * Destination Cycle The Butler sequence Proactive Response e.g. Atlantic City; Las V ... ...