(
课件网) * Chapter 12 Tourism Research * Chapter 12 Tourism Research Types of Research The Research Process * Types of Research Basic research Basic Research = Pure research Induction = repeated observation & analysis of data leads to formation of theories or models that link observations in a meaningful way (moving from specific to general) * Types of Research Basic research Basic Research = Pure research (con’d) - Deduction = begins with an existing theory or model, and applies it to a particular situation to see if it is valid in that case or not (moving from general to specific) * Types of Research Contemporary Issue – An Inductive Model of Indigenous Tourism * Types of Research Basic research * Types of Research Cross-sectional research a ‘snap-shot’ approach to research that considers one or more sites at one point in time * Types of Research Longitudinal research trends-oriented approach to research that examines one or more sites at two or more points in time or, more rarely, on a continuous basis * Types of Research Cross-sectional research * Types of Research Quantitative research * Types of Research Primary research Research that involves the collection of original data by the researcher Techniques include: Surveys Focus groups The Delphi technique Observation Content analysis * Types of Research Primary research - surveys * Types of Research Secondary research involves use of previously collected data Academic journals Academic books Statistical compilations Trade publications Newspaper and magazines Internet Topographical maps & remotely sensed images * The Research Process * The Research Process Question formation Description Explanation Prediction Prescription
