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课件网) 新编旅游英语教程 A NEW TEXT BOOK OF TOURISM ENGLISH Unit Fourteen Text A Studying Tourist Behavior Text B Behavior of Individual Customers Supplementary Reading Understanding Customer Behavior: Patchwork Quilt Country Inn Text A Studying Tourist Behavior Words and Expressions category n. 种类, 分类 demographic adj. 个人背景的 gender n. 性别 marital adj. 婚姻的 multiple adj. 多样的 variable n. 可变因素 norm n. 规范 psychographic adj. 心理记录的 personality n. 个性 Text A Studying Tourist Behavior Words and Expressions geographically adv. 地理学上 priority n. 优先考虑的事 exotic adj. 异国的 amenity n. 便利设施 frequency n. 频繁 indicator n. 指标 diverse adj. 多种多样的 motivation n. 动机 mobility n. 移动性 Text A Studying Tourist Behavior Words and Expressions stimulate v. 刺激 oriented adj. 以……为方向的 flourish v. 繁荣 misinterpretation n. 误解 distinct adj. 独特的 interaction n. 相互作用 rejection n. 拒绝 perceive v. 理解 offensive adj. 无礼的 Text A Studying Tourist Behavior Words and Expressions arrogant adj. 自大的 evaluate v. 评价 segmentation n. 细分 tailor v. 调整 forecast v. 预测 Text A Studying Tourist Behavior Notes Although many demographic, economic, or socio-psychological variables that are used to characterize tourists are common to many tourists (e.g. lifestyle, interests, income), the ways by which individual tourists express themselves are very different. 尽管用来描述个体游客特征的许多人口统计学、经济学或社会心理学等方面的变量对许多游客来说是共同的（如生活方式、兴趣、收入等），但是每位游客表达自己的方式是完全不同的。 Text A Studying Tourist Behavior Notes The answers to these questions are important to marketers, who must match their offerings to the frequency with which tourists buy the products. 这些问题的答案对市场营销者十分重要，营销者必须让自己的产品与游客购买这些产品的频次相匹配。 This will create many challenges for the industry as it attempts to globally standardize its products and at the same time attract culturally bound visitors. 这会对旅游业提出许多挑战，而其也致力于使产品标准国际化并同时吸引文化游客。 Text B Behavior of Individual Customers 1. Needs, wants, and motivation 2. Perception 3. Learning 4. Personality 5. Lifestyle 6. Self-concept Text B Behavior of Individual Customers Words and Expressions purchase v. 买, 购买 hospitality n. 服务；款待 psychological characteristics 心理特征 motivation n. 动机 perception n. 感觉，认识；见解 deprivation n. 丧失；贫困；剥夺 deficiency n. 缺乏，不足 esteem n. 尊敬，尊重 affection n. 关爱，友爱；爱情 Text B Behavior of Individual Customers Words and Expressions transatlantic adj. 大西洋彼岸的 Concorde n. 协和式飞机 insufficient adj. 不足的，不够的 divulge v. 泄露，暴露 rational adj. 理性的；合理的 facility n. 设施，设备 interact v. 互相作用，互相影响 eliminate v. 排除，消除；消灭 conscious adj. 有意识的；有知觉的；故意的 Text B Behavior of Individual Customers Words and Expressions disparity n. (职位、数量、质 ... ...
