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课件网) 新编旅游英语教程 A NEW TEXT BOOK OF TOURISM ENGLISH Unit Fifteen Text A Why is Demand Important Text B Market Potential Analysis Supplementary Reading Mass-Market Tourism Text A Why Demand is Important Economic Distance Cultural Distance Cost of Services Seasonality Text A Why Demand is Important Words and Expressions concern n. (利害)关系, 关心, 关注, 所关心的是 vital adj. 生死攸关的, 重大的 accommodation n. 住处, 膳宿 estimate n. 估计, 估价, 评估 availability n. 可用性, 有效性, 实用性 revenue n. 收入, 国家的收入, 税收 proposal n. 提议, 建议 Text A Why Demand is Important Words and Expressions feasible adj. 可行的, 切实可行的 promotion n. 促销, 提拔, 晋升 propensity n. 倾向 reciprocal adj. 相应的, 倒数的, 彼此相反的，互惠的 resistance n. 反抗, 抵抗, 抵抗力, 阻力 predisposition n. 倾向，易患某种病的体质 Text A Why Demand is Important Words and Expressions psychographic adj. 心理学的 demographic adj. 人口统计学的 variable n. （数）变数, 可变物, 变量 seasonality n. 季节性，周期性 inversely adv. 相反地, 倒转地 consequently adv. 从而, 因此 conversely adv. 倒地, 相反地 Text A Why Demand is Important Words and Expressions surge n. 高涨, 汹涌, 澎湃 straightforward adj. 直截了当的，正直的, 简单的 arise v. 发生, 出现, 站立 interpretation n. 解释, 阐明, 口译, 通译 accurately adv. 正确地, 精确地 Text A Why Demand is Important Words and Expressions perceive v. 感知, 感到, 认识到 implication n. 含义, 暗示，牵连 clientele n. 客户，诉讼委托人 meticulous adj. 小心翼翼的 apparent adj. 显然的, 外观上的 Notes The availability of financing will depend largely on reliable forecasts of the future gross sales or revenues from the project to determine if the proposal will be financially feasible. 筹措资金是否有效很大程度上取决于对方案未来销售总额或收入的可靠预测，以便确定该方案在资金上是否可行。 Text A Why Demand is Important Notes In somewhat more specific terms, the demand for travel to a particular destination will be a function of the person’s propensity to travel and the reciprocal of the resistance of the link between origin and destination areas. 更具体点说，前往一个目的地旅游的要求往往取决于一个人的旅游倾向和出发地与目的地之间排斥力的相关性。 In addition, a person’s socioeconomic status will have an important bearing on propensity. 另外，一个人的社会经济地位对他的旅游倾向也起着重要作用。 Text A Why Demand is Important Notes Resistance, on the other hand, relates to the relative attractiveness of various destinations. 从另一方面来讲，排斥力与多样的目的地相对的吸引力有关。 Text A Why Demand is Important Notes This factor is, in turn, a function of several other variables, such as economic distance, cultural distance, the cost of tourist services at destination, the quality of service at destination, effectiveness of advertising and promotion, and seasonality.这个因素（指排斥力）是由于几个其他的变量作用而产生的，比如，经济差距、文化差距、旅游服务花销、目的地服务质量、推销和广告效果，以及季节。 Text ... ...
