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课件网) Chapter One English at Travel Agency In this chapter, you will learn: how to introduce tour routes to potential clients; how to communicate effectively in English with your clients and discuss the travel plan and daily itinerary; Chinese holiday etiquette; how to write formal travel itinerary in English Part One ——— Open Your Toolkit Situation I Situation II Situation I ——— Background Information When a travel agency or a tourism organizer wants to recommend various tour products or routes to customers, the following key points in sales promotion are for your references: Situation I ——— Background Information channels of distributions; use of technology to reach customers; physical location of the tourism facility; budget for promotion costs; identifying the target consumers and their psychological needs or wants; methods used for advertising R: Rebecca, a receptionist H: Hoover, a customer R: Good morning. This is Jinlong Travel Agency. May I help you , please H: Yes, we want to get some information about traveling. R: Ok, what kind of information do you want to get Are you planning to travel H: Yeah. I will get married with my fiancée! R: Really Congratulations! National Day “Golden Week” is coming soon. You can use this opportunity to spend your honeymoon. H: We think so. But we have little experience, so we come here to get some detailed information1. Would you please give us some advice R: Ok, please allow me to introduce our travel agency business to you2. H: By the way, will you please recommend some tourist resorts for lovers My fiancée and I consider this journey is very important. Situation I R: Of course. We have special travel packages for lovers3. H: Packages for lovers That sounds good! What is the specific content R: National Day “Golden Week” is coming soon. We have the classic domestic traveling and characteristics foreign traveling, which one do you want to choose from H: We want to choose foreign traveling. We have visited almost all the famous attractions because of frequent business4. R: Which country would you like to visit H: I have no idea, can you recommend me an interesting country R: Egypt would be a perfect choice for you. As you know, it is one of the four great ancient civilizations5. It’s very mysterious. H: Oh, do you have any discount R: Yes, The cost of the Egypt traveling is falling rather than rising because of National Day. Situation I H: Really Can you tell me more about it R: Firstly the total price will reduce 2,000 yuan. H: Wow, it’s much cheaper now! R: During the golden week, if you buy one airline ticket, you will get another one free. H: Do you mean that I can get two tickets with the cost of one R: Yeah. In addition, you can get 20% discount for the accommodation6. H: Wow! It sounds great! R: Moreover, you will obtain a small souvenir provided by our travel agency if you join in our tour during the golden week. H: Ok, We ... ...