译林版（2020）选择性必修第一册Unit 1 Food matters Extended reading重点短语句型导学案（含答案）

XB2 Unit1 Extended Reading默写单 Key Phrases 简言之 _____ 促销产品或服务 _____ 说服某人做某事_____ 与......密切相联 _____ 携手 _____ 在高峰时段 _____ 除......外/另外_____ 推动生意 _____ 一个惯用的技巧_____ 一个好记的标识_____ 迎合我们的感受_____ 传达 _____ 品牌大使 _____ 一个虚构的人物_____ 产品植入 _____ 高收视率 _____ 由......赞助 _____ ......很常见 _____ 吸收市场信息 _____ 非常有可能...... _____ 特殊折扣和促销_____ 为......量身定制 _____ Sentences 1.In short, it _____ _____the activity of promoting a product or service. In other words, it tries to _____people_____ _____a product or service. 简而言之，它指的是推销产品或服务的活动。换言之,它(广告)试图说服人们去购买一种产品或服务。 2. As media channels have grown in number and type, _____ _____ advertisements. 随着媒体渠道数量和类型的增长,广告也在增长。 3. In addition to _____people _____ _____a product or service, a successful advertisement will also create a desire to buy, _____ _____ business. 除了让人们知晓产品或服务，一则成功的广告也会激发购买欲,从而促进业务长。 4. It is not _____ for sports video game series to _____ different in game equipment with real brand names. 在体育电子游戏系列中,带有真正品牌名称的不同游戏内置设备并不少见。 5. Now, advertising is becoming more_____and more _____. Already we may see online advertisements for products or services we have previously searched for on the Internet and we _____ very _____ _____ receive special discounts and promotions_____ _____ _____ us. 现在，广告越来越数字化和个性化。我们可能已经在网上看到了以前在网上搜索过的产品或服务的广告,然后很可能会收到专门针对我们的特别折扣和促销。 6. _____ _____ _____ this make them feel more valued and enable them to see what they are most interested in, _____ it will also help companies target their customers more_____ to have a positive effect on sales. 这不仅会让他们感到更被重视,让他们看到自己最感兴趣的东西，而且还能帮助公司更有效地瞄准客户,对销售产生积极影响。 Key Phrases 简言之 in short 促销产品或服务 promote a product or service 说服某人做某事 persuade sb. to do sth. persuade sb. Into doing sth 与......密切相联 be closely linked with... 携手 hand in hand 在高峰时段 at peak times 除......外/另外in addition to 推动生意 boost business 一个惯用的技巧 a common technique 一个好记的标识 a memorable slogan 迎合我们的感受 appeal to our emotions 传达 get across 品牌大使 brand ambassador 一个虚构的人物 a fictional character 产品植入 product placement 高收视率 high ratings 由......赞助 be sponsored by... ......很常见 it is not uncommon... 吸收市场信息 absorb marketing messages 非常有可能...... be likely to do sth. 特殊折扣和促销 special discounts and promotions 为......量身定制 be tailored to ... ...