(
课件网) Unit 6 THE MEDIA Lesson 3（3课时） 单词预习检测 ——— 英汉互译 1. 广告 n _____ 2. 自由 n _____ 3. 科技的；技术的 adj _____ 4. 把……设置(在)；使……坐落（于）v _____ 5. 补坐落于；位于 adj _____ 6.适合的；适宜的 adj _____ 7. 吸引；引起（……的兴趣） v _____ 8. 补吸引力；景点 n _____ freedom technological locate located suitable attract attraction advertisement 导 20mins 单词预习检测 ——— 英汉互译 9. 由……构成；由……组成 _____ 10. 预算 n _____ 11. 视觉的；视力的 v _____ 12. （使）结合；（使）组合 v _____ 13. 连接；联系 v _____ 14. 利润；收益 n _____ 15. 参与；参加 v _____ 16. 补参与；参加 n _____ budget visual combine link consist of profit participate participation 单词预习检测 ——— 英汉互译 17. 社区；街坊 n _____ 18. 赞助；资助；发起 v _____ 19. fundamental adj _____ 20. agency n _____ 21. commercial adj _____ 22. 补commerce n _____ 23. originate v _____ 24. sew v _____ sponsor 起源；发源；创立 基础的；根本的；十分重大的 代理处；经销处 商业的 商业；贸易 缝；缝合；缝补 neighbo(u)rhood 单词预习检测 ——— 英汉互译 25. advertiser n _____ 26. boost n _____ petitive adj _____ 28. genuinely adv _____ 29.补genuine adj _____ 30. anticipate v _____ 31. 补anticipation n _____ 32. welfare n _____ 广告商 竞争性的；有竞争力的 真正地；真诚地 真的；名副其实的；真心的；真诚的 激励；帮助；增长 预期；预料；期待 预期；预料；期待 幸福；福利 Have you ever bought anything as a result of seeing, hearing or reading advertisements What makes an advertisement attractive the product name the name of a company words of experts humorous language the concept of freedom pictures or images the unusual idea the design What is your attitude towards advertisements How are you or people around you influenced by advertisements The passage below is about advertising. Skim through the passage. What is it mainly about a. Different types of advertisements b. The development of advertisements c. Different attitudes towards advertisements What is the text type of this passage What helped you identify the text type Identifying Text Types You can identify the text type based on the following information: titles (e.g. A sea Story, A Medical Pioneer); Skill Builder 根据文章的标题推测语篇类型。例如，“A SEA STORY” 可能是一篇记叙文；“A MEDICAL PIONEER”则可能是一篇描写文；而“THE ADVERTISING GAME”可能是一篇说明文。 text structures (e.g. time order, argument and supporting details); 通过寻找段落主题句或关键词的方法来确定语篇类型。在本文中，我们从The advertising industry started with ..., Classic advertisements used to give information ..., For many of today’s advertisers ... 这些关键信息中发现文章按照时间顺序介绍广告的发展历程。 typical expressions (e.g. once upon a time, in conclusion). 关注一些典型表达。说明文最大的特点是内容科学、结构条理、语言严密，它往往通过下定义、举例子、列数字、打比方等说明方法进行阐述。这些方法可以从一些典型表达中看出，如：known as, that is, for example等。在本文第四段中，作者通过举例子的方法说 ... ...
