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课件网) Extended reading 点击添加标题 Language points Advertising: the power of persuasion 点击添加标题 点击此处添加章节的描述内容，字数不超过20字。 点击添加标题 Language points in paragraph 1. In just one day, a person can see hundreds of marketing messages. Advertising has become part of modern life. But what is advertising exactly In short, it refers to the activity of promoting a product or service. In other words, it tries to persuade people to buy a product or service. 一天之内，一个人可以看到数百条促销信息广告已成为现代生活的一部分。但是广告到底是什么？简而言之，它指的是推销产品或服务的活动。换言之,它(广告)试图说服人们去购买一种产品或服务。 n 营销，销售 简言之 涉及，提及，指的是 换言之 political/ religious persuasion 政治/ 宗教的信仰 persuade sb. (not) to do sth. 说服、劝服某人(不要)做某事 into/out of doing sth. 说服某人做/不做某事 of sth. 使某人相信某事 Persuade v. 说/劝服 Persuasion n. 说服；劝导 点击添加标题 点击添加标题 Language points in paragraph 2. The history of advertising has always been closely linked with that of the mass media. From the ancient simple advertisements _____ (paint) on outdoor signs to the colorful, interactive ones in smartphone apps, advertising and the mass media have developed hand in hand. As media channels have grown in number and type, so have advertisements. 广告的历史一直与大众传媒的历史紧密相连。从古代画在户外招牌上的简单广告到智能手机应用程序上多彩的交互式广告，广告和大众传媒携手发展。正如媒体渠道的数量和类型不断增加，广告也在不断发展。 与....紧密相连 代词，代指前文的history painted 手拉手，联合 （ ） 过去分词短语作后置定语 n 指示牌，标志 点击添加标题 点击添加标题 Language points in paragraph 2. As media channels have grown in number and type, so have advertisements. As....so引导比较状语从句，意为“正如....一样，......也”. 1. so / neither / nor + 助动词 / be动词 / 情态动词+主语，倒装结构，表示“某人/某物也这样/也不这样”。 你很准时我也一样。You were on time and _____. 如果你不去参加婚礼，我也不去。 If you don’t go to the wedding, _____. so was I nor/neither will I 点击添加标题 点击添加标题 Language points in paragraph 2. As media channels have grown in number and type, so have advertisements. As....so引导比较状语从句，意为“正如....一样，......也”. 2. so + 主语 + do /does / did / be ，意在强调，表示该句主语确实做了前面提到的动作或处于前面提到的状态。 Don’t forget your brother is coming round for dinner. _____. I’d better get some food in. 别忘了你弟弟要来吃晚饭。 他确实要来，我最好去买点吃的回来。 So he is 点击添加标题 点击添加标题 Language points in paragraph 3. Because the mass media reaches so many people, it is a perfect vehicle ___ advertisers. If an advertisement is placed on a popular website or on TV at peak times, a huge number of people will know about the product or service it is advertising. 大众传媒受众很广，因此成为广告商进行宣传的完美工具。如果在热门网站或黄金时段的电视节目投放一则广告，许多人都会知晓它所宣传的产品或服务。 n ... ...
