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课件网) Unit 1 The mass media Welcome to the unit & Reading By the end of this period, students will be able to: 1. know the development of the mass media; 2. identify the key information in the two news reports and the differences between them; 3.understand the reasons for the differences between news reports and the ways to be a critical news reader. human instinct: curiosity desire for information mass media Tools for seeking information Weibo WeChat Tiktok TV Radio Newspapers Advertisements ... mass media Do you know the development of the mass media All of us who professionally use the mass media are the shapers of society. —William Bernbach 我们所有专业使用大众传媒的人都是社会的塑造者。 Print Digital Watch the video and finish the following exercises. Fill in the blanks Time Type Forms Since ancient times Outdoor media Shop signs (2) _____ Other advertisements Digitalized billboards With the invention of printing Print media (3) _____ Magazines (4) _____ (1) _____ Broadcast media (5) _____ Television With the invention of the Internet Digital media (6) _____ Forums 1920s Poster Books Newspapers Radio Blogs Classify types of mass media Weibo WeChat Tiktok TV Radio Newspapers Advertisements Digital media: Weibo, WeChat, Tiktok TV, Radio Broadcast media: Print media: Newspapers Outdoor media: Advertisements Discussion 2. What’s your attitude towards the news you read in the mass media indifferent positive suspicious supportive negative 1. Can we believe everything you read in a news report Why or why not Book 2 Unit 1 Reading Be a critical news reader ! the most important information detailed information background or supporting information Structure of a news report--Inverted pyramid The tail (optional) The lead The body Headline The lead Detailed information about the event Background or supporting information News 2 Deadly fire in tower block causes serious damage Sentence: Sentence: Sentence: Sentence: Sentence: Sentence: News 1 Firefighters put out tower block fire 1 2-6 7 1 2-6 7-8 What is the focus of each news report based on the headlines News One News Two Firefighters put out tower block fire Deadly fire in tower block causes serious damage 高层建筑；办公大楼 ①_____ 8th floor ④_____ to 15th floor ②emergency services _____at 9:30 The fire _____，people_____ ⑤11pm,_____ ③15min, _____ extended started was called trapped spread Passage 1: complete the timeline. got the fire under control reached the scene Passage 2：answer the questions 1.What happened to Lisa when the fire broke out according to the second news report 2.What caused the fire according to Mr Perterson She was about to_____ when she heard people _____ and dogs _____and the smoke_____ her when she look outside. It was like an _____. have a bath screaming barking was choking awful dream A _____ cigarette end on a center of the 8th floor started the fire and that the _____did not go off _____. dropped alarms auto ... ...
