Section Ⅳ Lesson 3 The Advertising Game Step 1 速读———整体理解文意 Ⅰ.明文章大意 What is the main idea of the passage A．The definition of advertisements. B．Different types of advertisements. C．The development of advertisements. D．Different attitudes towards advertisements. 答案 C Ⅱ.悉篇章结构 Step 2 细读———深度获取细节 1．What is the text type of the passage A．Narration. B．News report. C．Explanatory writing. D．Argumentative essay. 答案 C 2．How did advertisers promote a product in the past A．By giving information about the product and company. B．By forcing consumers without hesitation. C．By using a high standard of visual design. D．By destroying the advertisements of others. 答案 A 3．What is the best way to sell a product now A．To make a contribution to society and welfare. B．To increase public knowledge about hot topics. C．To encourage citizens to participate in promotion. D．To make consumers forget they’re being persuaded. 答案 D 4．What are some public advertisements made to do nowadays A．To encourage people to help other people. B．To encourage people to protect the environment. C．To encourage people to improve their neighbourhood. D．All the above are possible. 答案 D 5．Which word best describes the author’s attitude to advertisements A．Skeptical. B．Admirable. C．Objective. D．Critical. 答案 C Step 3 读后———课文语法填空 Commercial advertisements have gone through changes because of the developments of society，economy and technology. Classic ads used to give information about finding certain products.Effective as they were，they mightn’t be 1.suitable(suit) for the new marketplace.It’s normal to see ads 2.consisting(consist) of pictures or words from experts to show people how good the product is in order to hold people’s attention.Moreover，some ads apply modern design techniques to make the ads 3.visually(visual) attractive. With the development of advertising，modern ads combine the 4.highest(high) standard of design with creative ways like using different 5.concepts(concept)，making them stand out in 6.a world of competition.Today’s top advertisers make people notice their products by using humour as well as new and unusual ideas，aiming to create something 7.that has never been seen before. However，not all advertising is about selling products and services for a profit.Public ads encourage citizens 8.to participate(participate) in improving their neighbourhood，protecting the environment and helping other people.Having been sponsored by the government to educate the public 9.on fighting AIDS，saving water，etc.，public ads help to increase public knowledge about topics that used to 10.be ignored(ignore) by most people. 1．The advertising industry started with the fundamental purpose of promoting and selling goods to people who might need them.(P58 Para.1) 结构分析：本句为主从复合句。句子的主语为 The advertising industry，谓语动词为started，who引导定语从句。 汉语翻译：广告业的根本目的是 ... ...
