Section Ⅴ Extended reading Step 1 速读———整体理解文意 Ⅰ.明文章大意 What is the main idea of the passage A．The future of advertising. B．The great power of advertising. C．Different attitudes to advertising. D．Different forms of advertisements. 答案 B Ⅱ.悉篇章结构 Step 2 细读———深度获取细节 1．What is the purpose of an advertisement A．To give a warning. B．To collect information. C．To promote a product or service. D．To tell people of some information. 答案 C 2．When do companies prefer to place their advertisements on TV A．At night. B．In the morning. C．At prime times. D．Between two programs. 答案 C 3．What kind of language does a slogan use A．Vivid and fluent. B．Common and dull. C．Complex and unforgettable. D．Not complicated but unforgettable. 答案 D 4．Who is suitable to be a “brand ambassador”？ A．An advertiser. B．A famous actor. C．A potential buyer. D．An advertisement agent. 答案 B Step 3 读后———课文语法填空 Advertising,1.whose purpose is to promote a product or service，has become part of modern life.The history of advertising 2. has been linked(link) with that of the mass media from the ancient times.But advertisements nowadays are 3.more interactive(interactive) than the ancient ones.With the mass media 4.reaching(reach) so many people，it becomes a perfect vehicle for panies often launch mass media advertising campaigns 5.to promote(promote) products or services.Advertisers have developed ways to persuade people 6.into purchasing products，such as using slogans to communicate 7.effectively(effective) or employing famous people as brand ambassadors.Besides，product 8.placement(place) in films and games is another technique used.We absorb 9.what these advertisements convey without even thinking too much.To sum up，advertising is becoming more personalized and in the future we are likely to enjoy 10.promotions(promote) targeted specifically at us. Ⅰ.补句子 析结构 1．The history of advertising has always been closely linked with/to that of the mass media.(P11，Para.2) 结构分析：此句是简单句。其中that相当于the history。 汉语翻译：广告的历史一直以来都与大众传媒的历史息息相关。 2．From the ancient simple advertisements painted on outdoor signs to the colourful，interactive(interact) ones in smartphone apps，advertising and the mass media have developed hand in hand.(P11，Para.2) 结构分析：此句是简单句。其中From...to...意思为“从……到……”，painted on outdoor signs为过去分词短语作后置定语，修饰advertisements。 汉语翻译：从古代画在户外招牌上的简单的广告到智能手机应用程序里丰富多彩的交互式广告，广告一直与大众传媒携手发展。 3．As media channels(channel) have grown in number and type，so have advertisements.(P11，Para.2) 结构分析：此句是主从复合句。其中As意为“随着”，引导时间状语从句；so have advertisements为so引起的部分倒装结构，意为“……也是……，……也一样”，其完整形式为advertisements have also grown in number and type。 汉语翻译：随着媒体渠道数量的增加和类型的丰富，广告也在不断发展。 4．If an advertise ... ...
