(课件网) Unit 1 The mass media Welcome to the unit & Reading All of us who professionally use the mass media are the shapers of society. --William Bernbach 我们所有专业使用大众媒体的人都是社会的塑造者。 --威廉 伯恩巴克 01 Welcome to the unit 1 Various types of mass media have developed over time. Watch the video and finish the following exercises. Print Digital Fill in the blanks according to the video. Traditional media ★Newspapers ★Magazines ★Radio ★Television ★Ads What else do you know about the types of mass media mentioned above Modern media ★Outdoor media ★Internet media ★Digital media ★Print media What else do you know about the types of mass media mentioned above 02 Pre-reading 1 ● Do you believe everything you read in a news report Why or why not ● What do you think makes a critical news reader Most of us learn about news through the mass media, but can we just believe news as it is presented The two news reports and the article below encourage you to be a critical newsreader. Before you read the news reports and the article, think about the following questions: 03 While-reading 1 Fast reading Read the article and choose the correct answer. 1. How long did it take the firefighters to get the fire under control A. A whole night. B. 70 minutes. C. 75 minutes. D. 90 minutes. 2. What are the similarities between the two news reports about the fire A. The time and the place. B. The time and the reason. C. The place and the reason. D. The place and the number of victims. Fast reading Read the article and choose the correct answer. 3. What is the function of the two news reports A. To explain why the fire broke out. B. To show different focuses on the fire. C. To show the author's concerns about the fire. D. To provide detailed information about the fire. Fast reading Read the article and choose the correct answer. 4. How does the author demonstrate his opinion A. By giving examples. B. By giving definitions. C. By making comparisons. D. By listing cause and effect. A1 Read the two news reports and the article and complete the tables below. A1 Read the two news reports and the article and complete the tables below. Time Place Deaths and injuries Rescue efforts Cause News report 1 Sunday night Henderson Tower (1)_____ _____ (2) 4 confirmed dead and dozens of people injured (3) News report 2 The number of death could reach 5 Fire engines and ambulances reached the scene within 15 minutes A dropped cigarette end on a carpet of the 8th floor Journalists may have different priorities Journalists may approach information they get from research or interviews differently Be critical about the information we receive and remember not to blindly trust what we have read 1. How long did it take the firefighters to get the situation under control according to the first news report 2. How did Lisa feel about the fire according to the second news report About one hour and fifteen minutes. She f ... ...
