Module 4 Unit1 Advertising Wordpower课件（共33张PPT）

课件33张PPT。Unit 1 AdvertisingWord powerUsing suffixes Blank-filling _____ (advertise) are an important part of life.They use lots of _____ (persuade) and _____ (excite) images to sell products or services. _____(general) speaking, there are two main types: _____ (commerce) ads and PSAs. They do not always tell you the _____ (true). We should be_____(care).AdvertisementspersuasiveexcitingGenerallycommercialtruthcarefulQuestion: How are these new words formed?More examples:healthyinterestingdependentusefuldifficultyweeklyCompetition:Think more words that are created this way. Which group can win? The group that has the most words wins.How to form adjectives from nouns and verbs?A: Do all ads play tricks on people? B: No. PSAs use some of the same methods as commercial ads, like attractive pictures and exciting language, but they are not meant to trick us.commerce n. commercial attract v. attractive excite v. excitingUsing suffixesCan you think of more examples?Best Clothing ShopDo you want _____ (love) and _____ (attract) clothing at low prices? Are you tired of wearing the same plain(素色的), _____ (bore) outfits(服装) every day? Do you sometimes feel like your friends are trendier(更时髦的) than you are, and wear more _____ (create) outfits?lovelyattractiveboringcreativeWe can tell you where your friends found their _____ (fantasy幻想) clothes. Best Clothing Shop has opened two new stores in the city centre. An _____ (excite) film star look is now available to every teenager! Our shopping environment is _____ (friend) and enjoyable. Our highly _____ (compete) prices mean you don’t have to be rich and _____ (fame) to look great.fantasticexcitingfriendlycompetitivefamousJeans, shirts and dresses are on sale now. If you are one of the first ten _____ (luck) shoppers this weekend, you will receive a discount(折扣) card. So come this Saturday to one of our new stores to collect your free gift and start shopping at the place where you can find the clothes you have always wanted! luckyExercise: Best Clothing ShopPossible answers: (1) lovely (2) attractive (3) boring (4) energetic (5) friendly (6) enjoyable (7) wealthy (8) lucky (9) fantastic medical, electricalenjoyable, reasonabledangerous, adventurousjoyful, mouthful cloudless, hopeless1 commerce 2 health 3 hero 4 attraction 5 help 6 excitement 7 origin 8 danger12345678Hidden word_____ and food are quite important to our human beings.Use the correct form of the words to fill in the blank.h e a l t h yh e r o i ca t t r a c t i v eh e l p f u le x c i t i n go r i g i n a ld a n g e r o u sClothing Active showSuppose you want to open an ice cream shop in Yangzhou. However, there is already an ice cream shop here. What could you do to make sure that your new shop would be successful? You are expected to make a brief sales plan. Useful expressions:Product Market research Sales and marketing Sales/marketing department Consumers Market share Sales target Market leader High quality Sales figures产品市场 ... ...