(
课件网) Extended Reading Advertising: the power of persuasion Unit 1 The mass media Advertising: the power of persuasion According to the title, what will be talked about in this magazine article Prediction What is advertising Why does advertising have the power of persuasion How does advertising display its power An advertisement Is to persuade the target to buy their products Where do advertisements usually appear TV Internet Phone Newspaper … The mass media Streets Advertising: the power of persuasion 1. The main idea of the passage 2. The main idea of each paragraph 3. The structure of the passage 4. Details 5. Attitude 6. Some key words and phrases Reading Match the main idea of each paragraph. 点击添加标题 点击添加标题 点击此处添加章节的描述内容，字数不超过20字。 点击添加标题 Definition of advertising The history of advertising Reasons for advertising on social media How advertising works - three techniques The technique of creating a slogan The technique of relating a “ brand ambassador ” How advertising works - three techniques The technique of creating a slogan The technique of relating a “ brand ambassador ” Product placement The future of advertising The future of advertising Analysis [Para.6] (9) _____ Production placement [Para.5] (8) _____ Brand ambassadors [Para.4] (7) _____ Slogans [Para.3] (6) _____ _____ for advertising on mass media [Para.2] History Part 1 [Para.1] Introduction (Definition) Part 2 [Para. (1) _____] (2) _____ _____ between advertising and mass media Part 3 [Para. (3) _____] (4) _____ _____ used by advertisers Part 4 [Para. (5) _____] Future development 2–3 4–6 7 Advertising: the power of persuasion Relationship Reasons Techniques Para 1 What’s the definition and purpose of advertising It refers to the activity of promoting a product or service. In other words, it refers to persuade people to buy a product or service. to help sell a new product, film, etc by offering it at a reduced price or by advertising it 促销；推销 to make sb do sth by giving them good reasons for doing it 劝说；说服 Main idea: the _____ of advertising introduction Para 1 总之 指的是 换句话说 说服某人做某事 Expression Expression _____ 总之；简言之(L2) _____ 指的是(L2) _____ 换句话说(L3) _____ 说服某人做某事(L3) _____ 与…有关联(L5) _____ 携手并进(L8) _____ 被放置在，被投放在(L11) _____ 在高峰时期(L11) _____ 大量的；很多(L12) _____ 除...之外（还有，也）(L13) in short refers to in other words persuade sb to do/into doing Para 2-3 Main idea: _____ between advertising and the mass media relationship 1. The history of advertising has always been closely linked with that of the mass media. 2. develop hand in hand 3. As media have grown in number and type, so have advertisements. Find out some sentences or phrases in Para. 2 to show the relationship. Para 2 携手并进 与…有关联 Expression Expression _____ 总之；简言之(L2) _____ 指的是(L2) _____ 换句话说(L3) _____ 说服某人做某事(L3) ___ ... ...
