(
课件网) Lesson 29 How to Push a Product Unit 5 Buying and Selling 同学们, 上一课学习的单词、短语和句型你们都掌握了吗 现在大家来检验一下, 点击下面的音频开始听写吧! Look at the picture. This shop is pushing its products. Do you know how to push a product THINK ABOUT IT What is important for pushing a product If you had your own product to sell, how would you push it After a lot of hard work, you finally have your product. But that’s only half the battle. Now you have to get people to buy it. 逐渐地向本课时话题靠拢。 体裁：议论文 文章结构：总———分———总 Is your product easy to use How can your product improve people’s lives Why should people buy YOUR product Remember, you need to make your product stand out. ① So tell people what is special about it. How can you do that Here are a few suggestions. 文章主题句 用疑问句作为段落开头，引起读者注意，为引出话题做好铺垫。 温馨提示：此符号表示“考点精讲点拨”链接。 Create an ad. ② First, study your customers’ ages, interests and other information. Second, choose a type of ad—TV, bus, magazine, newspaper or Internet. Third, decide what your ad will tell people about your product. Find ways to catch their eye. ③ Go to trade shows and present your product. People coming to trade shows already have an interest in similar products. ④ They can experience your product, enjoy it and even come to love it. 在文中恰当地使用表示顺序的词，显得条理性强，思路清晰。 Push your product using samples and good deals. People get to know the advantages of your product after they experience using it. Offering samples and deals will get you more customers. ⑤ get to know 准确地表达了一种渐变的过程：即从不认识到逐渐了解。 第3、4、5 段中每段 的第一句均为该段的 主题句，起到总结概 括的作用。 These suggestions can make your product really shine. ⑥ However, good quality is the most important thing. With a good quality product and excellent advertising, you will surely succeed. ⑦ May I help you What would you like to buy 运用However 一词，不但起到了转折的作用，而且也自然地过渡到另一个话题。既不显得突兀，也运用得很得体。 Learning Tip If you “push” a product, what are you doing Well, if it’s a push pin, you may be really pushing it. But if you're “pushing” a product, you are trying to sell it. There is a push-pin holding up this piece of paper. 1) Read the lesson and write true (T) or false (F) . 1. Making your product is just half the battle. ( ) 2. There are only three ways to push a product. ( ) 3. Customers learn the advantages of a product by using it. ( ) 4. Only excellent advertising can help you succeed. ( ) T T F F 2) Write down the topic sentences of paragraph 3, 4 and 5. Topic Sentence Paragraph 3 Paragraph 4 Paragraph 5 Create an ad. Go to trade shows and present your product. Push your product using samples and good deals. 3) Complete the passage with the correct forms of the words or phrases in the box. It’s not easy to make your produ ... ...
