高一下册 模块4 Unit 1　Advertising Reading Language points

课件43张PPT。 Unit 1 AdvertisingModule 4Reading 2 M4 U1 　　Nowadays, we can find advertisements almost wherever we go. We are so used to them 1. ____ we often do not even realize how many we see and hear in 2. __ day. An advertisement uses words and pictures 3_____(persuade)people to buy a product or service, or to believe 4. __ an idea. There are two main types of advertisements— commercial advertisements 5. ____ public service advertisements (PSAs). A commercial advertisement is one 6. _____ someone hasthata. to persuadeinandwhichpaid for to advertise a product or service. PSAs are often run for free, and 7. _____(mean) to educate people about health, 8. _____ (safe), or any other problem that affects public welfare. When 9. __ comes to advertisements, we must all use our 10. _____ (intelligent) and not be a slave to them! are meantsafetyitintelligence对…习以为常，习惯于 如此…以至于 做关于…的研究 和某人分享某物 说服某人做某事 相信，信仰… 商业广告 公益广告9.为…付钱 10. 旨在做某事 11. 保护…以免受… 12. 意识到… 13. 即使 14. 欺骗某人做某事对…习以为常，习惯于 如此…以至于 做关于…的研究 和某人分享某物 说服某人做某事 相信，信仰… 商业广告 公益广告 be used to … so… that… do research on… share sth. with sb. persuade sb. to do sth. believe in … commercial advertisements public service advertisements 9.为…付钱 10. 旨在做某事 11. 保护…以免受… 12. 意识到… 13. 即使 14. 欺骗某人做某事 pay for… be meant to do sth. protect … from… be aware of… even if fool sb. into doing sth.Step II Key words & Phrases We are so used to them that we often do not even realize how many we see and hear in a day. An advertisement uses words and pictures to persuade people to buy a product or service, or to believe in an idea. PSAs are often run for free, and are meant to educate people about health, safety, or any other problem that affects public welfare. This statement tries to fool you into assuming that the toothpaste cures bad breath, yet it does not say that! Presentation 1. We are so used to them that we often do not even realize how many we see and hear in a day. be used to sth. / doing sth. —习惯于做某事 used to do sth.—过去常常做某事 be used to do sth— 被用来… e.g. I am not quite used to living here/city life. I used to live in Nanjing. Ex: The new machine _____production. However I_____it. is used to increase; am not used to controlling is used to increasing; don’t used to control used to increase; don’t used to control used to increasing; am not used to controlA 点拨拓展 use v./ n. be of (no) use = be useful / useless It’s no use doing sth. 做某事没有意义 It’s no use crying over the spilt milk. make (full / good) use of … 充分利用…2. An advertisement uses words and pictures to persuade people to buy a product or service, or to believe in an idea. persuade vt. 劝说，说服; 使信服 persuade sb. to do/into doing sth. 说服某人做某事 persuade sb. out of (doing) sth.说服某人不要做某事 persuade sb. of sth. / that 从句 使某人相信… 他说服他妻子学 ... ...