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课件网) 北师大新版 选择性必修二 Unit 6 THE MEDIA Lesson 3 THE ADVERTISING GAME the product name the name of a company words of experts humorous language the concept of freedom pictures or images the unusual idea the design THE ADVERTISING GAME Have you ever bought anything as a result of seeing, hearing or reading advertisements What makes an advertisement attractive Step 1 advertisement freedom commercial technological locate suitable attract consist of advertiser visual competitive combine participate n.广告 n.自由 adj.商业的，商务的 adj.技术的;科技的;工艺的 vt.位于 adj.合适的，适宜的 vt.吸引 由……构成 n.广告商 adj.视觉的，视力的 adj.竞争性强的，有竞争力的 vi&vt.（使）结合，（使）组合 vi.参加，参与 Step 2 Key words fundamental agency originate sew budget boost genuinely link anticipate profit welfare neighbourhood sponsor adj.根本的;基本的;基础的 n.代理处 v.创始，创造 vi&vt.缝，缝纫;缝制;缝补 n.预算vi.&vt.把……编入预算 n.增长;v.促进，推动 adv.真正地 vt.把……联系起来 n.联系，关联 vt.预期，预料 n.利润，收益，盈利 n.幸福，健康;福利 n.社区，住宅小区，街坊 v. 赞助，资助;为……担保 n. 赞助商; 资助者 1. The passage below is about advertising. Skim through the passage. What is it mainly about READ AND EXPLORE a Different types of advertisements b The development of advertisements c Different attitudes towards advertisements √ Step3 2. What is the text type of this passage What helped you identify the text type Exposition(说明文) “Such advertisements have gone through a process of change over the years along with social, economic and technological developments.” Identifying Text Types You can identify the text type based on the following information: ·titles(e.g.A Sea StoryAMedicalPionee); ·text structures (e.g.time order, argument and supporting details); ·typical expressions (e.g.once upon a time, in conclusion). (1) What does a classic advertisement look like 3. Answer the questions. It was likely to be the name of a company, part of which might include the name of the place from which the product originated. (2)Why do modern advertisements have to attract the attention of the pubic Because in modern times, there is a marketplace where products and services are in direct competition with each other. (3) What concepts and ideas are often used in modern advertisements Freedom , happiness, wealth and success. (4) What do advertisers do to make people forget the selling purpose of advertisements The top advertisers of today believe that using humour as well as new and unusual ideas to surprise people is important. Their aim is to create something that has never been seen before and that people find interesting. By doing this, they hope to make people forget that someone is trying to sell them something! (5) How has the government used advertisements in the last decade Over the last decade, the government has sponsored advertisements to educate the public on fighting AIDS, saving water, hel ... ...
