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课件网) Learning Objectives 1 Learning new phrases 2 单击添加目录 3 单击添加目录 4 单击添加目录 Words and Phrases 1.吸引/保持...的注意力 _____ 2. 以...开始_____ 3.与...一起_____ 4. 由...组成_____ 5. 突出/显眼_____ 6. 在过去十年_____ 7. an advertising agency_____ 8. 基本目的 _____ 9. a commercial advertisment_____ 10.总之_____ 11. anticipate that... _____ 12.也就是说_____ 13. 因此_____ 14.技术发展 _____ 15. 把...与...区别开来_____ 16. 与...有关_____ 17. 为...做贡献_____ 18.参与 _____ as a result of start with along with consist of stand out over the last decade 广告代理公司 fundeamental purpose that is 商业广告 in conclusion 预料 attract one’s attention technological development seperate...from... be linked with make a contribution to participate in 20 2. Have you ever bought anything as a result of seeing, hearing or reading advertisements Pair work 1. What makes an advertisement attractive the product name 产品名称 the name of a company 公司名称 words of experts 专家的话 humorous language 幽默的语言 the concept of freedom 自由概念 pictures or images 图片或意象 the unusual idea 不寻常的想法 the design 设计 Different types of advertisements a The development of advertisements b Different attitudes towards advertisements c Read and explore The passage below is about advertising. Skim through the passage. What is the passage mainly about Titles (A Sea Story) (A Medical Pioneer) You can identify the text type based on the information: text structures (time order) (argument) (supporting details) typical expressions (once upon a time) (in conclusion) Skill Builder Exposition Read and explore(P60-Ex5) Read the assage again and complete the table. Features Purposes Disadvantages 单击此处添加标题 Classic ads Modern ads Give information about_____ To tell people _____ Not suitable when_____ _____ Not attractive finding certain products. what the company sells, where they are located and the name of the product. products and services are in direct competition with each other Consist of_____ _____ Apply _____ _____ To show people _____ To make ads _____ Not enough to _____ pictures certain products modern design techniques how good the product is. visually attractive be noticed. 单击此处添加标题 Improved modern ads Combine _____ _____ with _____ Use concepts including _____ _____ _____ To stand out _____ _____ _____ To make people believe that _____ _____ _____ Repeating old ideas Not _____ It does not matter _____ _____ _____ the highest standard of design creative ways in a world of competitive advertising effective freedom, happiness, wealth and success they “must” have the product how attractive the ideas linked with the product is 单击此处添加标题 Further improved modern ads Public ads Use humour as well as _____ _____ _____ _____ new and unusual ideas To surprise people To create sth. that has never been seen before To make people forget that sb. is trying to sell them sth. Help to increase pu ... ...
