(
课件网) Unit 4 Everyday economics Understanding ideas In this class, you will be able to get to know the topic context and grasp the main idea and key information of the text; understand the structure and language features of the text and master the ways of expression related to the topic in the text; learn positive life attitudes and personal qualities from a successful entrepreneur and understand the issues of young people starting a business. Learning objectives How do graduates make the choice between starting a business or seeking employment Warming-up 1. What options do college students have after graduation They can get a full-time job, pursue further education, or start their own business. They may also choose not to have a job. Pre-reading Look at the charts and answer the questions. 2. What does the chart below tell you about the trend of college graduates starting their own businesses ① From 2009 to 2015, the percentage of university graduates who started a business rose. ② Between 2015 and 2016, the percentage remained almost at the same level, about 3%. ③ In 2017, the percentage declined. Look at the charts and answer the questions. 3. What do you think the trend will look like in five years’ time What are the possible reasons for the graduates’ decision to start their own business decision family financial situation government’s policy job market public views Look at the charts and answer the questions. Zhang Yue decided to return to her home town and start a business growing roses. Careful-reading While-reading Fast reading Read the passage and find out what decision did Zhang Yue make to develop her career Choose the type of the passage. Give your reasons. A. An argumentation. B. A feature story. C. An exposition. A feature story often appears on a magazine or newspaper. It has varied subjects of human interest. It can be a profile of someone or about some event, a pet, or local food. A good feature story includes true aspects and impressive details to make it appealing and generally persuasive. Careful reading Choose the main purpose of the passage and give your reasons. To introduce the main reasons why young people choose to start their own businesses. B. To analyse the pros and cons of young people starting their own businesses. C. To encourage all young people to start their own businesses after graduation. D. To help young people think more realistically before starting their own businesses. E. To teach young people the correct procedures for starting their own businesses. Careful reading Read carefully and figure out the timeline of Zhang Yue’s story: see the potential make a decision Solve challenges business blossoms get investment and start a business Careful reading Organise information from the passage and complete the interview notes. One of the best rose products in Asia. A major Asian manufacturer of cosmetics 2 _____ _____ was willing to Interview note ... ...
