Section 6 “The Advertising Game”的课文习读环节 课时目标 1.略读文章，熟悉主题语境，获取文章的主旨大意。 2.细读文章，找出相关的细节信息并梳理事物介绍性文体的特点。 3.基于文章内容联系生活，并运用与主题相关的语言知识，对广告的特点进行评价。 文意整体把握 Ⅰ.理清文脉结构 Ⅱ.把握主旨大意 What's the main idea of the text？( ) A．The advantages and disadvantages of advertisements. B．The development of advertising. C．People's attitude towards advertisements. D．The effect of advertisements on our life. 文意深度理解 (一)阅读理解 1．What do advertisements encourage people to do？( ) A．To buy something that they don't need. B．To believe everything they show. C．To do something beneficial to them. D．To buy a product or service. 2．Which kind of advertisement does Da Yi Pu'er Dark Tea belong to according to Paragraph 2？( ) A．Modern ad. B．Classic ad. C．Public ad. D．Improved modern ad. 3．What can we infer from Paragraph 5？( ) A．Many of today's advertisers like repeating old ideas. B．Top advertisers of today surprise customers in humorous and unusual ways. C．Advertisers want to make customers interested in advertisements instead of the products. D．Most people don't know the purpose of advertisements. 4．What are public advertisements meant to do？( ) A．To ask people to help others. B．To make people think they are useful. C．To educate people about problems that affect public welfare. D．To tell people not to smoke. 5．In what order is the text developed？( ) A．Time. B．Space. C．Flashback. D．Importance. 依文章结构推断写作手法 解答推断写作手法类题目时，考生要能够把握文章的脉络，理清段落层次之间的关系，弄清作者的写作手法。作者可能采用不同的写作顺序来组织文章，如时间顺序、空间顺序、逻辑顺序等。时间顺序指以事物发生、发展的时间先后来安排说明顺序，从而写出事物的发展变化情况。如本篇课文作者按照时间顺序依次梳理了商业广告的不同阶段。 (二)阅读表达 1．What concepts and ideas are often used in improved modern advertisements 2．What are the driving forces for the changing process of the advertising industry 3．What do you think is the impact of advertising on people？(The answers may vary.) 内化读文技法 掌握写作手法抓主旨 本文是一篇说明文，阐述了广告的发展过程。第一段概述广告业的根本目的及发展过程；第二至六段按照时间顺序分别介绍了传统广告、现代商业广告以及公益广告的特点。文章结构清晰，逻辑严谨，观点明确。 说明文的段落展开方式有多种，其中“观点→举例”模式较为常见，常用衔接词如for example、 for instance、 such as、 take an example等。如课文第二段，首句是主题句，点明经典广告的特点；第二、三句运用举例子的写作手法进行解释拓展；最后一句总结回应主题句。掌握这种写作手法有助于快速抓住段落主旨。 (一)赏用词之妙 1．Particularly now, in modern times, advertisements need to attract and hold the attention of the public. 赏析：本句使用动词 attract和hold生动地描绘了广告在现代社会中的角色和挑战，它强调了广告不仅要在一开始就抓住人们的注意力，还要持续地保持这种注意力。 2．Over the last decade, the government has sponsored adve ... ...
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