(
课件网) Extended reading Unit 1 The mass media Learning Objectives 01 Language Ability 02 Thinking Quality 03 Learning Ability Cultural Awareness 04 Learning Objectives 01 Learn languages related to advertising and attempt to design advertising slogans for a certain product. 02 Discuss the elements that news reporting possesses and understand its "truthfulness, accuracy, specificity, conciseness, and ease of comprehension". Learning Objectives 03 Understand the main idea and the meaning of each paragraph of magazine articles, and obtain the definition of advertising, as well as the relationship between advertising and the public detailed information such as the relationship of media, the functions of advertising, the working principles of advertising, the current situation and future development trends of advertising. 04 Understand the history of advertising development, be aware of the current situation and future development trends of advertising, and learn to view advertising correctly. Key and difficult points 01 Teaching key points 02 Teaching difficult point 01 1. Understand the main idea and detailed information of magazine articles; 2. Learn to write news reports and describe something for an event, strive for accuracy and truthfulness. 02 Understanding the persuasive power of advertisements and the techniques used to attract customers. Key and difficult points Extended reading Do you know where these sentences come from Just do it. Impossible is Nothing. Time to play. Protect this House. These sentences are the advertising slogans of various brands. What is advertising Advertising is a marketing tactic involving paying for space to promote a product, service, or cause. The actual promotional messages are called advertisements or ads for short. The goal of advertising is to reach people most likely to be willing to pay for a company's products or services and entice them to buy. 1 Learn some information about advertising. 2 (1) The origin of advertising. Ancient form of advertising is orally spread often. However, the commercial advertising and political campaign advertising have been found in the ruins of Pompeii Egyptians used papyrus to create sales messages and wall posters, while lost-and-found advertising on papyrus was common in Greece and Rome. Wall or rock painting for commercial advertising is another manifestation of an ancient media advertising form, which is present to this day in many parts of Asia, Africa, and South America. Learn some information about advertising. 2 (2) Different forms of advertising. To mass media advertising as the standard for classification, it can mainly be divided into: newspaper advertising, magazine advertising, television advertising, slide advertising, packaging advertising movie advertising, billboard advertising radio advertising, poster advertising, direct mail advertising, e-mail transport advertising, advertising, interactive advertis ... ...
