(
课件网) Extended Reading Advertising: the power of persuasion Unit 1 The mass media If you are chosen as a “hometown ambassadar”, how will you advertise and promote your hometown or its special product Extended Reading Advertising: the power of persuasion Unit 1 The mass media What is advertising How does advertising persuade people to buy something What is the effect of advertising ...... Prediction What aspects will be talked about in the article Global reading Find the topic sentence and key words of each paragraph. definition relationsip reasons/functions technique: slogans technique: brand ambassadars product placement development Para. 2-- Relationship Para. 1-- Definition Para. 3-- Functions Para. 4-- Technique:Slogans Para. 5-- Brand ambassadors Para. 6-- Product placement Para. 7-- Development Part 1 Part 2 Part 3 Part 4 Introduction Relationship between advertising and mass media. Techniques used by advertisers. development Structure Parts 1-2 Questions： 1. What is advertising 2. What determines the way of advertising 3. What are the functions of advertising Detailed reading 1. What is advertising Commercial Ad PSA It refers to the activity of promoting a product or service. In other words, it tries to persuade people to buy a product or service. (Pa.1) 2. What determines the way of advertising Mass media. (pa.2) closely linked with develop hand in hand 3. What are the functions of advertising an advertisement placed on website / TV make a huge number of people aware of it create a desire to buy perfect vehicle for advertisers boost business Detailed reading Part3 (Pa4-6) How to create a desire to buy How to persuade people into purchasing products or services 1. to create a memorable slogan 2. to link their company or product to a brand ambassordor 3. to use product placement in film,TV shows and videos memorable slogans: simple but impressive language appeal to our emotions One world，one dream We lead, others copy To be No.1 Ask for more brand ambassador A famous actor, a sports star, or even a fictional character. The more we like the brand ambassador, the more we will be attracted to buy the product. Where can the advertisement be placed films with huge box-office success and TV shows with high ratings video games product placement Any other techniques attractive plot music Part4 reaching as many people as possible more digital more personalized In the past Now change: understand individual customers and send them advertisements that are tailored to special needs. future: Detailed reading What is the difference between advertising in the past, now and in the future Summary Write a summary of the magazine article,using the following questions to help you. 1. What is advertising 2. What is the relationship between advertising and the mass media 3. What are the functions of advertising 4. What tehniques are used 5.What is the future of advertising Advertising is the activity ... ...
