(
课件网) Unit 1 The mass media Advertising:the power of persuasion 广告 ：说服的力量 Reading You are a top student from a prestigious university majoring in advertising. No matter what product it is, you can always design good advertisements. Please bring your wisdom to meet the challenges ahead. Today your advertisement is about energy drinks. Today your advertisement is about an elder care supplement. Today your advertisement is about an elder care supplement. Lead-in Made by Doris Advertising: the power of persuasion Reading Match the main idea of each paragraph. 点击添加标题 点击添加标题 点击此处添加章节的描述内容，字数不超过20字。 点击添加标题 Definition of advertising The history of advertising Reasons for advertising on social media How advertising works - three techniques The technique of creating a slogan The technique of relating a “ brand ambassador ” How advertising works - three techniques The technique of creating a slogan The technique of relating a “ brand ambassador ” Product placement The future of advertising Part1(para.1) Introduction Part2(paras ) Part4(para ) Future development Part3(paras ) The history of advertising The relationship between advertising and the mass media 2-3 The reasons for advertising on the mass media 4-6 Techniques used by advertisers Slogans Brand ambassadors Product placement 7 What is the purpose of advertising Para 1 How have advertising and the mass media developed hand in hand Para 2 交互式的 携手并进 What is the purpose of a mass media advertising campaign Para 3 What is the power of memorable slogans Para 4 What is a “brand ambassador” Para 5 Extended reading 点击添加标题 Advertising: the power of persuasion _____ 总之；简言之(para1) _____ 指的是 _____ 换句话说 _____ 说服某人做某事 _____ 与…...有关(para2) _____ 手拉手地；联合 _____ 被放置在(para3) _____ 在高峰时期 _____ 大量的；很多 _____ 除...之外（还有，也） in short refers to in other words persuade sb to do/into doing be linked with hand in hand be placed on at peak times a huge number of in addition to Expression Expression _____ 意识到；觉察到 _____ 渴望，想要做某事 _____ 根据，以…为基础(para4) _____ 呼吁；上诉；要求；对…有吸引力 _____ 连接；与……联系 _____ 通过；使……被理解 _____ 把……和……连接/联系起来(para5) _____ 对……有影响；对……起作用(para6) _____ 倾向于，很有可能(para7) _____ 以……为目标 be aware of a desire to do sth be based on appeal to connect … with … get across link … to … have an effect on be likely to be targeted at 点击添加标题 点击此处添加章节的描述内容，字数不超过20字。 点击添加标题 Language points in paragraph 1. In just one day, a person can see hundreds of marketing messages. Advertising has become part of modern life. But what is advertising exactly In short, it refers to the activity of promoting a product or service. In other words, it tries to persuade people to buy a product or service. 一天之内，一个人可以看到数百条促销信息广告已成为现代 ... ...
