(
课件网) Unit 2 reading for writing Make an effective poster What are these Poster: a large notice, often with a picture on it, that is put in a public place to advertise sth Understanding posters What do these posters express The urgent need for people to protect animals and to stop killing them for goods. How is the message expressed How do you feel when you see the posters Why stirs up readers’ emotions with images highlight the main idea with the titles provide explanation in the content part When it comes to wildlife protection, all species-the good, the bad, and the ugly-should be treated equally. Pandas, dolphins and other cute wildlife are important, but we must pay attention to less cute animals, too The world needs all kinds-without variety our planet cannot survive. So if you want the future to be beautiful, you have to give ugly a chance. main idea: current situation: reason: Give ugly a chance! (We should also protect those ugly/ less cute animals) topic sentence conclusion “Ugly” animals are not treated equally as cute ones. The world needs all kinds-without variety our planet cannot survive Billions of trees are being cut down every year to make paper for humans. Every tree that is cut down is a part of the habitat of animals such as these koalas. In this way a lot of animal homes are being destroyed! Is it right to make animals homeless so that humans can have more paper main idea: current situation: reason: Stop cutting down trees for paper making. topic sentence Billions of trees are being cut down every year to make paper for humans. a lot of animal homes are being destroyed Which poster is more effective Why V S. Image: theme-related eye-catching attractive powerful strong emotion Mickey Mouse outline: sharp contrast Title: simple/ short-- brief direct/ easy-understanding/ to the point unusual /interesting / attractive powerful exclamatory sentence 感叹句 Content: simple and clear language show the current situation and reason indicative mood easy to understand necessity of taking action convincing/ clear What kind of animal are calling for help What can we do to protect the “ugly” Image: theme-related cute be sympathetic to them Title: simple/ short-- brief direct/ easy-understanding/ to the point powerful --put you in their shoes personification 拟人 Content: simple and clear language show the current situation, reason and number rhetorical question反问句 easy to understand necessity of taking action thought-provoking 发人深省的 Why most of us feel it less effective than the first poster -- image + title How to make an effective poster Part II How to make an effective poster Image: Title: Content: theme-related; to the point eye-catching/ special brief/ direct/ easy-understanding unusual/ interesting exclamation / personification simple and clear language show reasons and numbers to indicate the necessity and urgency tell people what to do directly a strong ending ... ...
