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课件网) Unit 1 The mass media 译林版2020选择性必修第二册 Extended reading-Assessment Learning objectives Understand why and how advertising persuades people into purchasing a product or service. Analyse the writing techniques of the article. Research an event in a chosen area through cooperation and exploration. Use group work to write and present the news report. Contents 1. Lead in 2. Reading 3. Discussion 4. Project 5. Language points 6. Summary 7. Assessment 8. Homework 01. Lead in Guess what the video is about Lead in It’s an advertisement. Where do advertisements usually appear Lead in Advertisements are often shown on TV, particularly at peak time. There are many advertisement posters and billboards along the streets too. They can also appear in newspapers, magazines and at the cinema. Advertisements are also very popular on the Internet. Have you ever purchased a product or service after seeing the advertisement promoting it Why Lead in Option 1 I often buy biscuits if a famous person I know is printed on the package, though I actually don’t like biscuits. Buying the biscuits gives me a feeling of being a part of the fashion trend. Lead in Option 2 I don’t easily believe in advertisements. I prefer buying something for its design, especially its shape and colour. Although not all advertisements provide fake information, I don’t feel comfortable following them. I think we should care for the quality of a product rather than it popularity. 02. Reading Read for main idea of each paragraph. Reading Definition Relationship Reasons 1 2 3 Reading slogan brand ambassador 4 5 Reading Product placement Development 6 7 Read for structure. Reading Para. 2 Relationship Para. 1 Definition Para. 3 Reasons Para. 4 Slogans Para. 5 Brand ambassadors Para. 6 Product placement Para. 7 Development Part 1 Part 2 Part 3 Part 4 Paras. 2-3: Relationship between advertising and mass media. Paras.4-6: Techniques used by advertisers. Para.7: The future Read for main idea. Reading The passage introduces the definition of advertisement, its relationship with the mass media, techniques used to persuade people and its future. Read for information: paragraph 1 Reading What is the purpose of advertising Advertising is actually meant to promote a product or service, trying to persuade people to buy it. Read for information: paragraphs 2-3 Reading 1. How have advertising and the mass media developed hand in hand 2.What is the purpose of a mass media advertising campaign The history of advertising has always been closely connected with that of the mass media. As media channels have grown in number and type, so have advertisements. A mass media advertising campaign is often launched by a company to make its product or service known to people, creating in people a desire to buy. Read for information: paragraphs 4-6 Reading 1. What is the power of memorable slogans 2. What is a “brand ambassador” 3. What types of ma ... ...
