(
课件网) Unit 1 The mass media Integrated skill : Discussing online news media How do people of different generations access information 2 NEWS 不同时代的人是如何获取信息的？ What is media 什么是媒体 The term media, which is the plural of medium, is the term we use to refer to different types of media that provide us with important information and knowledge. 这个词是medium的复数形式，我们用它来指代为我们提供重要信息和知识的不同类型的媒介。 It all started thousands of years ago. 这一切都始于几千年前。 The brief history of media Human communication through designed channels – not through speech or gestures – dates back to many tens of thousands of years ago when our ancient ancestors painted on the walls of caves.人类通过设计的渠道进行交流，而不是通过语言或手势，这可以追溯到数万年前，当时我们的祖先在洞穴的墙壁上作画。 The types of media Print Media Newspapers Magazines Books Banners 横幅 Billboards 广告牌 Brochures 宣传册 Flyers 传单 Broadcasting Media Television Radio Movies Internet/ Digital Media Social networks or websites 社交网络或网站 Online forums 线上论坛 Podcast 播客 Where do you usually get news Print media Broadcast media Online media Outdoor media Lead-in Where do you usually get news updates最新消息 1.How has online news media developed over time Read the article about the online news media and answer the following questions. A 2. What information can you get from the chart The rise of online news media Reading 网络新闻媒体的兴起 1 在过去的几十年里 2 见证快速发展 3 由于 4 私人电脑的普及 5 互联网普及/互联网接入增加 6 电子版 7 创立线上新闻平台 8 迅速出现；突然兴起 9 大获成功/大受欢迎 the past decades witnessed the rapid development due to the popularity of personal computers increased Internet access digital editions set up online news platforms Important words & phrases spring up (sprang up) make a hit (made a hit) 10 范围更广的故事 11 即时更新的新闻事件 12 （在网上）发布评论 13 进入智能手机时代 14 官方新闻媒体账号 15 如图表所示 16 转变方式 a wider range of stories Important words & phrases entered the smartphone era official news media accounts instant updates of news events post comments As the chart shows transformed the way The rise of online news media The past decades have witnessed the rapid development of online news media. In the mid-1990s, due to the popularity of personal computers and increased Internet access, some newspapers began to publish their own digital editions on the Internet. People can read the same content online as is printed in the newspapers every day. 过去的几十年见证了网络新闻媒体的快速发展。在20世纪90年代中期，由于个人电脑和互联网的普及，一些报纸开始在互联网上发布自己的电子版本。人们每天可以在网上阅读与报纸上印刷的相同的内容。 13 How has online news media developed over time Online news media Time Development Results In the mid-1990s Some newspapers began to (1)_____ _____. People can read the same content online as is printed in the newspapers eve ... ...
