(
课件网) @ The mass media Reading All of us who professionally use the mass media are the shapers of society. William Bernbach 我们所有专业地使用大众传媒的人都是社会的塑造者。 威廉·伯恩巴克 该句意在提醒人们关注大众传媒对社会的重要影响。 威廉·伯恩巴克，美国著名广告公司DDB创始人、广告创意总监。1911年生于纽约。与David Ogilvy和Leo Bernard被誉为20世纪60年代美国广告“创意革命”的三大旗手之一，是广告文学派的代表，倡导广告创意的先锋。 human instinct: curiosity desire for information mass media 人类本能：好奇心 渴望信息 大众传媒 What tools do you use if you want to get the latest news newspapers Internet phone (app) radio TV Mass Media ... Traditional media 传统媒体 ★Newspapers ★Magazines ★Radio ★Television ★Ads What else do you know about the types of mass media mentioned above Modern media 现代媒体 ★Outdoor media ★Digital media ★Print media What else do you know about the types of mass media mentioned above What exactly is outdoor media 户外媒体到底是什么？ It typically consists of any advertising seen outside of the home, and is primarily grouped into a few specific categories. Shop signs, posters, transit, digitalized billboards, other advertisements. 它通常包括在家庭之外看到的任何广告，并主要分为几个特定的类别。商店招牌，海报，公交，数字化广告牌。 Billboards 广告牌 Posters 海报 Digitalized outdoor advertising 数字化户外广告 Public transit vehicles 公共交通工具 Public transit stations 公共交通车站 Video watching Print Digital Fill in the blanks Time Type Forms Since ancient times Outdoor media Shop signs (2) _____ Other advertisements Digitalized billboards With the invention of printing Print media (3) _____ Magazines (4) _____ (1) _____ Broadcast media (5) _____ Television With the invention of the Internet Digital media (6) _____ Forums 1920s Poster Books Newspapers Radio Blogs Video watching Print Digital Shop signs, posters and other ads outside buildings and inside shop windows Books, magazines and newspapers Radio and television Blogs and forums Classify分类 types of mass media Weibo Wechat Tiktok TV Radio Newspapers Shop signs Digital media数字媒体: Weibo, Wechat, Tiktok TV, Radio Broadcast media广播媒体: Print media印刷媒体: Newspapers Outdoor media户外媒体: Shop signs Be a critical news reader! Do you believe everything you read in a news report Why or Why not What should we do critical Not everything in a news report is true. 新闻报道中并非所有内容都是真实的。 你看到的只是别人想让你看到的 Perceptual selectivity 知觉选择性 Fake news 假新闻 《惊天秘密！4年内从亏损10亿到营收1410亿，只靠这七招》 《学会这一招，英语成绩暴涨100分！》 你不点开看一看吗？ Reverse news 反转新闻 真相居然是这样的！ 这个女司机咋这样呢！ Be a critical news reader 做一个批判性的新闻读者 Don’t be a keyboard warrior 不要做键盘侠 Be a critical news reader！ adj. 批评的，批判性的 What catches your attention first when you read a news paper 当你读报纸的时候，什么最先引起你的注意？ Title/ Headline 标题 Picture 插 ... ...
