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课件网) Unit 6 The Media Lesson 3 By the end of the class, you will be able to: Skim to find out the main idea of the text and each paragraph. Scan to find out the details about the developments of ads. Introduce a type of your favorite advertisement using “in order to/so as to do sth”, “whose purpose is to do sth” . Lesson 3 The Advertising Game What makes an advertisement attractive Activate and Share the name of the company the spokesperson the logo the slogan words of experts What makes the following advertisements attractive Activate and Share the humorous language the unusual idea the concept the freedom Activity 1: Skim through the text to get the main idea. A different types of advertisements B the development of advertisements C different attitudes towards advertisements Read and explore Task 2: Underline the topic sentence of each paragraph. Task 1: What is it mainly about Why Task 1: What is it mainly about Why A different types of advertisements B the development of advertisements C different attitudes towards advertisements Read and explore ① ② ③ Read and explore Task 2: Read again and underline the topic sentence of each paragraph. ①Classic ads Read and explore Task 2: Read again and underline the main idea of each paragraph. ②Modern ads Read and explore Task 2: Read again and underline the main idea of each paragraph. ③Improved modern ads Read and explore Task 2: Read again and underline the main idea of each paragraph. ④Further improved modern ads Read and explore Task 2: Read again and underline the main idea of each paragraph. ⑤Public ads Read and explore Purposes Disadvantages Activity 2: Scan the text to get the details about the developments of ads. Task 3: Read paras 2-6 and complete the table. ①Classic ads give information about_____ to tell people ___ _____ _____ _____ _____ not suitable when _____ _____ _____ not attractive ②Modern ads consist of_____ _____ apply _____ _____ to show people __ _____ to make ads_____ _____ not enough to _____ finding pictures or words from experts modern design techniques what the company sells, where they are located and the name of the product how good the product is visually attractive products and services are in direct competition with each other certain products be noticed Task 3: Read paras 2-6 and complete the table. Read and explore ③Improved modern ads combine _____ _____ _____ with _____ use concepts including _____ _____ _____ to stand out ___ _____ _____ _____ to make people believe that _____ _____ _____ repeating old ideas not _____ It does not matter_ _____ _____ _____ the freedom, effective they “must” have the product of design highest standard creative ways happiness, wealth and success in a world of competitive advertising how attractive the ideas linked with the product is Task 3: Read paras 2-6 and complete the table. Read and explore ④Further improved modern ads use humour as well as _____ ____ ... ...
