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课件网) Unit 6 The Media Lesson 3 The Advertising Game 第一课时 课前背诵（3mins） n.广告 n.自由 adj.根本的;基本的;基础的 adj.技术的;科技的;工艺的 vt.创始,创造 vt.位于 adj.合适的,适宜的 vt.吸引 由…构成 n.增长 vt.促进,推动 vi.&vt.(使)结合,(使)组合 把…联系起来 n.联系 vi.参加,参与 agency commercial sew advertiser budget visual competitive genuinely anticipate profit welfare neighbourhood sponsor advertisement freedom fundamental technological originate locate suitable attract consist of boost combine link participate n.代理处 adj.商业的,商务的 vi.&vt.缝,缝纫;缝制 n.广告商 n.预算 v.把…编入预算 adj.视觉的,视力的 adj.竞争性强的,有竞争力的 adv.真正地 vt.预期,预料 n.利润,收益,盈利 n.幸福,健康;福利 n.社区,住宅小区,街坊 vt.赞助,资助 n.赞助商 By the end of this period, you will be able to: can read and remember new words； can read for specific and detailed information； can read and talk about the advertising game; can read for general understanding and specific information of the passage Have you ever bought anything as a result of seeing, hearing or reading advertisements What makes an advertisement attractive the product name the name of a company words of experts humorous language the concept of freedom pictures or images the unusual idea the design Lead-in the name of a company words of experts What makes an advertisement attractive the concept of freedom the place from which the product originates Pre-reading 研读课本第58、59页课文，从文中找出下列单词并批注其拓展词汇(3分钟） 自学指导1 1. suitable adj.合适的，适宜的 be suitable for... 对……适合 2. particularly adv.尤其，特别地 particular adj. 尤其的，特别的 in particular 尤其，额外，为介词短语，位于句末。 3. amount n.数量 “a large amount of+不可数名词”做主语时，谓语动词用单数。 “large amounts of+不可数名词”做主语时，谓语动词用复数。 amount to 总计为…… 4. combine v.（使）结合，联合 combine…with… 把……与……结合起来 combination n. 结合；联合 in combination with 与……联合起来 研读课本第58、59页课文，从文中找出下列单词并批注其拓展词汇(3分钟） 自学指导1 5. genuinely adv.真正地 genuine adj. 真的，名副其实的；真诚的，诚实的，可信赖的 6. anticipate v.预期，预料 anticipation n. 预料，预期 anticipate sth. 预料某事 anticipate doing sth. 预料做某事 It is anticipated that… 据预料……，据预计…… 7. participate in 参加 participate in (doing) sth. with sb. 与某人一起参加/ 参与（做）某事 participation n. 参加；参与 participant n. 参加者；参与者 a. different types of advertisements b. the development of advertisements c. different attitudes towards advertisements While-reading The passage is about advertising. Skim through the passage. What is it mainly about It introduces the development of advertisements in the order of _____. time 思 &展 5mins Underline the main idea of each paragraph on the book and then match the summarized idea with each paragraph. Para.1 A．classic ads Para.2 B．purpose of ads Para.3 C．public ads Para.4 D．modern ads ... ...
