(
课件网) All of us who professionally use the mass media are the shapers of society. --William Bernbach 我们所有专业使用大众传媒的人都是社会的塑造者。 What tools do you usually use to keep up with the news Lead-in Weibo Wechat Tiktok TV Radio Newspapers Advertisements ... mass media Tools for seeking information Billboards Posters Digital outdoor advertising Public transit vehicles Public transit stations 1. Preview and learning term：n. a word or expression that has a particular meaning or is used in a particular activity, job, profession, ect. audience：n. group of people who have gathered together to hear or watch sb./sth. foothold：n. an initial accomplishment that opens the way for further developments. entertainment：n. sth especially a public performance that entertains. over time：beyond the regular time. 术语 观众 立足点，根据地 娱乐 随着时间的推移 format: n. style, type, form blog : n. a shared on-line journal where people can post diary entries about their personal experiences and hobbies. forum: n. any place where public matters may be talked and argued about; a meeting for such a purpose. digital : adj. of or based one system in which information is represented in the form of changing electrical signals. digitalize vt. Billboard: n. large outdoor signboard. 格式，样式 博客，网络随笔 论坛 电子的 使...电子化 广告牌，布告牌 2. Watch the video and finish the following exercises. Video watching Print Digital Classify types of mass media Weibo Wechat Tiktok TV Radio Newspapers Advertisements Digital media: Weibo, Wechat, Tiktok TV, Radio Broadcast media: Print media: Newspapers Outdoor media: Advertisements Discuss the questions in group: 1. What else do you know about the types of mass media mentioned above 2. What types of mass media do you usually rely on for information and entertainment Be a critical news reader！ adj. 批评的，批判性的 Time Place Deaths and injuries Rescue efforts Cause News report 1 Sunday night Henderson Tower (1) _____ _____ (2) _____ _____ News report 2 4 confirmed dead and dozens of people injured (3) _____ _____ The number of death could reach 5 Fire engines and ambulances reached the scene within 15 minutes A dropped cigarette end on a carpet of the 8th floor n. 救护车 n. 许多 n. 香烟 n. 地毯 Reading news reports critically Why do news reports differ from or even contradict each other (4) _____ _____. News reports may be written at different stages of an event. (5) _____ _____. How can we be critical news readers Read different news reports on the same event written from various perspectives and at different stages. (6) _____ _____. Journalists may have different priorities. Journalists may approach information they get from research or interviews differently It’s better to use our own judgement than relay entirely on news reports n. 新闻记者 vt. 相矛盾 1 How long did it take the firefighters to get the situation under control according to the first news ... ...
