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课件网) MAKE AN EFFECTIVE EFFECTIVE POSTER Unit 2 Wildlife Protection Reading for Writing LARNING OBJEGTIVES 0 ANALYZE SUMMARIZE CREATE Identify the key elements Condense complex ideas Design a persuasive poster of a promotional poster: into a single, powerful for an endangered animal visuals, emotion, and text thesis sentence. using emotive language. structure. HOW DO THEY MAKE YOU FEEL Frightening Ugly Sharp teeth Cute Lovely Soft The Core Question:We naturally protect what we like. But does the 'ugly' one deserve to die ACTIVITY 1: READ ＆ DISCUSS Poster 1 : It shocks you with an ‘ugly’ image but convinces you with logic (“Theworld needs all kinds”). Poster 2 : The phrase ‘My Home’ makes the animal relatable and triggersguilt. ACTIVITY 2: READ ＆ SUMMARIZE CHECK YOUR ANSWERS POSTER 1: THE RAT The Message: Give Ugly a Chance! Correct Summary: All species, even ‘ugly’ ones, are important because nature needs variety and balance. POSTER 2: THE KOALA The Message: Don’t Make Paper with My Home! Correct Summary: We should not destroy animal habitats just to make paper for human use. 3 Look at the posters again. Discuss the questions in groups. 1 What does each poster use to stir up emotions 2 Who do you think is the intended audience for each poster Why do you think so 3 What does each poster want people to do How do you know 4 In your opinlon, which poster is more effectve Why ACTIVITY 3: READ ＆ ANSWER 3 Look at the posters again. Discuss the questions in groups. 1 What does each poster use to stir up emotions ACTIVITY 3: READ ＆ ANSWER The first poster uses an ugly picture of an animal to get a reaction from thereader, but then makes the point that this reaction is part of the problem, because all animals should be protected, not just ones we think are cute. The ugly rodent is also framed by a Mickey Mouse outline, showing the difference between how we see them in cartoons and how they really are. The second has a cute picture and the headline is written as if the koalas were speaking to the reader which may make them more sympathetic. 3 Look at the posters again. Discuss the questions in groups. 2 Who do you think is the intended audience for each poster Why do you think so 3 What does each poster want people to do How do you know ACTIVITY 3: READ ＆ ANSWER The posters are intended for every one because they appeal to protecting our planet which we all live on, and to our paper consumption which we all rely on. The first poster wants us to consider“ugly”animals as just as important as cute ones, because it asks us directly to do that. The second wants us to be aware of our paper consumption. It doesn't tell us to change directly, but it appeals to our emotions to change because what we are doing is not fair to animals like koalas. 3 Look at the posters again. Discuss the questions in groups. 4 In your opinlon, which poster is more effectve Why ACTIVITY 3: READ ＆ ANSWER I think ... ...
