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课件网) UNIT 2 WILDLIFE PROTECTION Reading for Writing Reading P20 制作一张有感染力的海报 communicate emotions 传递情绪 frightening (...) lovely (...) P20 When it comes to wildlife protection, all species-the good, the bad, and the ugly-should be treated equally. Pandas, dolphins, and other cute wildlife are important, but we must pay attention to less cute animals, too. The world needs all kinds———without variety, our planet cannot survive. So if you want the future to be beautiful, you have to give ugly a chance. 给“丑”一个机会！ 谈到/涉及……（引出话题） 野生动物保护 被平等对待 关注…… 没有多样性 P20 Billions of trees are being cut down every year to make paper for humans. Every tree that is cut down is a part of the habitat of animals such as these koalas. In this way a lot of animal homes are being destroyed! Is it right to make animals homeless so that humans can have more paper 正被砍伐/砍倒 别用我的家园造纸！ 正遭到破坏 P20 “Ugly” animals are just as important as cute animals because nature needs variety to function properly. Cutting down trees to make paper destroys the natural habitat of many animals. P20 1 The first poster uses an ugly picture of an animal to get a reaction from the reader, but then makes the point that this reaction is part of the problem, because all animals should be protected, not just ones we think are cute. The second has a cute picture and the headline is written as if the koalas were speaking to the reader which may make them more sympathetic(同情的). 激发情绪 目标受众 P20 2 The posters are intended for everyone because they appeal to protecting our planet which we all live on, and to our paper consumption(消耗) which we all rely on. 3 The first poster wants us to consider "ugly" animals as just as important as cute ones, because it asks us directly to do that. The second wants us to be aware of our paper consumption. It doesn't tell us to change directly, but it appeals to our emotions to change because what we are doing is not fair to animals like koalas. 4 I think the "Give Ugly a Chance" poster is more effective, because the viewer will react to the ugly animal first, but then read that this reaction is part of the problem that needs to be dealt with. P21 华南虎 长江江豚（白鱀豚） 正在执行 P21 简洁、有趣且独特的标题 收集信息 物种的名称及濒危原因 有冲击力的图片 思考什么、做什么 Writing SAMPLE 1 Save the South China Tiger: Our National Treasure Is Dying! South China Tiger (Panthera tigris amoyensis) Why is it endangered Habitat loss: Deforestation and human expansion have destroyed their forest homes, leaving them with no safe space to live and hunt. Illegal hunting: They are poached for their valuable skin, fur, and bones, which are used in illegal trade. Small population: There are only a few South China Tigers left in the wild, making it hard for them to breed and increase their numbers. What is being done A national conservation plan is bein ... ...
