(
课件网) Unit 4 Everyday economics business blossoms Learning aims At the end of the class, students will be able to obtain the factual information about Zhang Yue. summarize the reasons for her start-up and success,the challenges she met and the advice for young entrepreneurs(企业家). conclude the characteristics of a feature story. develop the entrepreneurship modelled on Zhang Yue. Make a prediction (1min) What business What is the meaning of “Business blossoms” Who did the business Rose business. Business becomes more successful. The lady in the picture. a pun(双关) Read Para.2, and describe the picture according to the following key words. (2mins) Who Occupation What When Where Why Zhang Yue, chairwoman of her own company, is picking the flowers in a valley before sunrise for they are delicate. She started a rose business in her hometown. Reasons for starting a business in her hometown Long and difficult challenges Read Para.3—4 (3mins) _____ for growing roses. Experiencing the freedom of _____. Give_____ _____. something back to her home town being her own boss An ideal place Challenges Read Para.5—6 (4mins) Lack of supporters Lack of money Lack of helpful advice How did she overcome the two challenges Read Para.1 ：(4mins.) Describe the scene. Challenges Lack of supporters Lack of money Lack of helpful advice Lack of sales Lack of experience Horrible weather What other challenges do you think she may encounter Challenges Lack of supporters Lack of money Lack of helpful advice Lack of sales Lack of experience Horrible weather Further reading: Para.2—6 (8mins) Succeeded Why Hard-working Business-minded Passionate Careful management Devoted Loving What is the general situation of the company now？ Her product ？ The attitude of a major manufacture ？ one of the best in Asia. willing to purchase the product and help with its distribution. Rose increasingly Kept stable declined Why The enthusiasm declined. Being my own boss Policy support Pressure Hard work Determination A sound business plan Access to capital Good management Negotiating skills Don’t be too ambitious Know two kinds of limits A good idea Read Para.7—8: advice for young entrepreneurs. (4mins) What is the main purpose of the passage To introduce the main reasons why young people choose to start their own businesses. To encourage all young people to start their own businesses after graduation. To help young people think more realistically before starting their own businesses. To teach young people the correct procedures for starting their own businesses. Scene 1 Scene 2 Advice Challenges Reasons News Feature : a special article about somebody/something in newspaper . They all belong to “people stories”. Characteristics They are typically longer than standard news stories. They are written in an individual style with extra detail and background. They typically start with a “hook”—a descriptive scene. Why scene scene ... ...
