学习 目标 1. To learn some useful words, expressions and patterns in the passage.2. To practice blank filling.3. To practice error correction.4. Cloze. 学 习 过 程 自 主 学 习 【单词&句子】I. Words1_____ vt.说服，劝说；使信服→_____n.说服→_____adj.有说服力的2_____vt.敦促，力劝；竭力主张 n.强烈的欲望，冲动→_____adj.紧急的→_____n.紧急的事3_____ vt. & n.设计→_____n.设计者4_____ vt. & vi.使受益；得益于n.益处；救济金；奖金→_____adj.有益的5_____n. 广告；广告宣传→_____v.6_____ vt.推广，宣传；促销;促进，推动→_____n.7_____ n.-出卷网-，出版机构；出版人，发行人→_____v8_____n.设计者，设计师→_____v9_____ vi.做出反应，回应→_____n.10_____adv.个别地；就本人而言；本人，亲自→_____adj.11_____ n.做广告；广告活动；广告业→_____v.12_____adj.洁白的，无罪的；无恶意的；纯真的→_____n.13_____vt.确定，查明；决定，裁决→_____n.II. SentencesAfter you have decided who your audience is, it is time to decide what you want the audience to know or think about.A) It is time for sb. to do sth.B) It is ( high ) time that sb. did / should do sth.C) It is the first / second ... time that sb. has / have done sth.E.g. (1) 到了他考虑如何处理这笔钱的时候了。 (2) It is time that _____ . (我们严肃讨论这件事情的时候了) (3)It is the first time that _____ . (我第一次看到这么年轻而又聪明的人)(4) It is the first time after graduation that I _____ (celebrate) the mid-autumn Festival with my family. 合 作 探 究 I. Reading（语法填空） Ads are playing 1._____ important role in our lives. I did some research on advertisements and have some very important information 2._____ (share) with you. Commercial ads persuade people to buy products or service, 3._____ to believe in an idea. Sometimes, this kind of advertisement doesn’t tell people the complete truth. There are laws to protect people from advertisements 4._____ (cheat) customers. However, we still must be aware of the 5._____ (skill) methods used in ads. Not all ads play tricks on us 6._____. PSAs aim to teach us and help us lead 7._____ (good) lives than before. PSAs are often run for free. They deal with widespread social concerns. All of these ads 8._____ (mean) to benefit the public, and you can often learn a lot by 9._____ (follow) the advice they give. With so many ads around, we should be smart and not be a slave 10._____ them.II. Project ( 短文改错：找出文中10处错误，并更正。) An advertising campaign is panned programme of advertisements using various kinds of ads reach a certain audience. In an ad campaign you may need to employ different kinds of media, like posters, newspapers, magazines, radio but televisions.When you start a successfully ad campaign, you must take the following into consideration. Firstly, you will need to do a few research and analysis before advance to determine the target audience. It is important to know your audience so you can create the right message for the right people. Secondly, you should decide that you want the audience to know or think about and try to appeal to the audience to get them rea ... ...
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