Unit 1 Advertising Unit1 Reading Advertisements

本资料来自于资源最齐全的２１世纪教育网www.21cnjy.com Lesson Plan Module4 Unite 1 Reading Advertisement Teaching Objectives: 1、 Ss will be able to identify the differences and similarities between commercial advertisements and pubic service advertisements, arousing their awareness of ads’ tricks by reading this expository writing. 2、 Ss will be able to use those advertising-related expressions to talk about their opinions on ads and give supporting reasons through exemplification. 3、 Ss will be able to read expository writing more effectively through the strategy of identifying the introduction of subject, the supporting details as well as the conclusion in the expository writing. Teaching Procedure: (45 mins) I. Lead-in (8’) 1、Show Ss a public service video about guarding against AIDS, which is named Love under the Sun. Q1: What can you learn from this public service video 2、Show Ss two pictures selected from the video, love under the sun and live and let live. 3、Show Ss the well-known public service advertisement Project Hope, starting a talk about ads. Q2: How do you feel when you see the child in the big eye Q3: From this advertisement, what do you think the purpose of Project Hope 4、Show Ss another two famous and successful commercial advertisements, and both have their own slogans. One advertises products, Q4: What does this advertisement try to sell , the other advertises service. Q5: What are advertised in this advertisement Q6: Do these ads make you want to buy a product or service And why 5、The activity of brainstorming: Ss think of as many as adjectives to describe the characteristics of ads. Q7: What impresses you most in the ads 6、Teacher concludes the main characteristics of ads, eliciting Ss from the article about Ads. II. Presentation (20’) 1、 Ss go through the article as quickly as possible and find out answers to the following questions: Q1: What are the two main types of advertisements Q2: How many problems does this research deal with And what are they 2、Detailed reading: Use a chart to help Ss analyze what an advertisement is, and ask them to read this part together and try to find out what a commercial advertisement is and what a public service advertisement is. what is an advertisement Types of advertisements Commercial advertisements Public service advertisements Similarities Function Provide information Methods used Use persuasive language and exciting images Places found Billboards, newspapers, magazines, the Internet, radio, and television… Differences Expense Charged Free of charge Purpose To promote a product or service To educate people 3、Ss listen to Para. 3 Does an advertisement tell people the complete truth. Subject Supporting details Conclusion The ads don’t tell people the complete truth. Examples The complete truth We must not fall for this kind of trick. Toothpaste: Bright-Teeth fights bad breath. That it fights it is different from that it cures bad breath. Supermarket: You are proud of your ... ...