Unit5 Inside advertising Warming up 课件（24张）

课件23张PPT。 选修九 Unit 5 How advertising works What is an advertisement ?Do advertisements work?How do advertisers make effective ads ?What is an advertisement ? a message or announcement inform or influence words ,pictures, music or film be made and paid for by business, individuals, organizations and associations Let’s enjoy some creative ads! Detergent（清洁剂） Afraid of the detergent, the spilled coffee has to run away from the floor quickly.This ad is about some kind of magazine which stresses the print effect. The mouse is so lifelike that it scares the lady off. Nestle Coffee. Nestle coffee is with you at every moment. gym (健身房，体育馆) You can see how strong you become after you work out! Postal Service If you really want to touch someone, send him a letter. toothpaste (牙膏) 牙好，胃口就好~ How to make effective ads? ↓ ↓ answer some questionsSolution Advertisement is an art of convincing.1. If you want to advertise some newly designed computer games, what will you consider first ?-- I should make my advertisements appeal to adolescent boys, because they are more likely to buy computer games than any other group.identify your target audience2. In the advertisement of sports shoes, we see the vivid colors and flames. The message it is sending is :_____Buy our shoes and you’ll live an exciting life in the fast lane. It shows that in order to persuade people to do something, advertisements often appeal to our hopes ,dreams or emotions.3. If you want to advertise goods and services related to cars, and your budget is not big, which media are most appropriate for your product ? Why ?I will use radio to advertise my products, because television ads are more expensive and most cars have radios, thus making the messages reach a lot of drivers easily.use a suitable mediumHow do advertisers make effective ads?Identify your target Appeal to your target Use a suitable medium↓Conclusion : Now matter how good an ad is, people are unlikely to be persuaded if the product is unsuitable for them. Can you give me an example to Show this?For example, no matter how good an ad for a car stereo(立体声) system is, people who don’t own cars are unlikely to run out and buy one.Do advertisements work? 2.Do you think being constantly exposed to advertisements can help to change our opinions over time?The structure of the text : How advertising worksWhat is an advertisement?How do advertisers make effective ads?Do advertisements work?identify your targetappeal to your targetuse a suitable medium An advertisement is a message or announcement that _____ or influences people. Advertisers must identify their _____ audience and find out as much as possible about them, and how the product would _____ in their lives. In order to _____ people to do something, advertisements often _____our hopes and dreams or our emotions. informstargetfit intopersuadeappeal to 随堂检测 As well as reaching the right audience with the right technique, advertisers must also place t ... ...