课件18张PPT。 Keeping Advertisers HonestPre- readingBelieve it or not?Skimming Find out the four ways to keep advertisers honest. 1.The law2.Advertising organizations3.Complaints organization4.The consumerWhile-reading 1. The law2. Advertising organizations3. Complaints organizations4. The consumerb. is also responsible for checking the product before buying.c. can prevent advertisers doing the wrong thing.d. make rules that are called a code of ethics for everyone in the organization to follow. a. can make the company stop using the offending advertisement if a complaint about an ad is correct.Scanning True or false.5. The consumers is responsible for checking the product before buying . 3. There are laws that prevent advertisers making false statements about their products or from promoting immoral or harmful behaviour . 4. Advertising organizations only support their members .1. An ad that has an adult theme can be shown in all television programmes. 2. Advertising alcoholic drinks and tobacco is allowed in all countries.1. An ad that has an adult theme can be shown in all television programmes. 2. Advertising alcoholic drinks and tobacco is allowed in all countries.True or false.FFPara.1True or false.Para.1&23. There are laws that prevent advertisers making false statements about their products or from promoting immoral or harmful behaviour . 4. Advertising organizations only support their members .TFTrue or false.5. The consumers is responsible for checking the product before buying . TPara.4Comprehending 1.Why do organizations and individuals advertise? 2. What do the dishonest advertisers do? 3. Which is right about a code of ethics ? 4. What should well-known people pay attention when they advertise ? A . Advertisers must not be untruthful or misleading . B . Advertisers can say bad things about other people’s products . C . If well—known people are used in advertisements , they can be dishonest . 5.Why do consumers need to be educated about techniques used by advertisers ? Why do organizations and individuals advertise? Because they want to persuade people to behave in certain ways . 2. What do the dishonest advertisers do? They tell lies or use methods that may mislead us . 3. Which is right about a code of ethics ? A . Advertisers must not be untruthful or misleading . B . Advertisers can say bad things about other people’s products . C . If well—known people are used in advertisements , they can be dishonest . 4. What should well-known people pay attention when they advertise ? They must be honest and truthful about the products they advertise .5.Why do consumers need to be educated about techniques used by advertisers ?Because they can judge the claims for themselves and not blindly accept everything that is said in advertisement .Post-reading Fill in the blanks .Organizations and individuals advertise because they want to _____ people to behave in certain ways . However not all advertisers are _____ or _____ . We can protect our ... ...
