英语选修9 Unit 5 Inside advertising Using Language Keeping advertisers Honest教学课件共32张PPT含歌曲

课件32张PPT。Using Language Keeping Advertisers Honest人教新课标版高三选修九Unit 5 Inside AdvertisingWarming up Nowadays, advertisements have become part of our everyday life and there are many kinds of ads around us. In some cases, ads can give us some helpful information, but they can also mislead us to buy something we don’t really need or even buy something bad. If you come across the following ads, will you believe them? And do you want to buy the products?Renew your skin in seven days! What do you think can be done to stop dishonest advertising?Keeping Advertisers Honest Look at the title and predict what may be talked about in this passage?Task 1 Predicting It mainly introduces some ways to _____ consumers against _____ advertising.What’s the main idea of this passage?Task 2 Skimmingdishonest protect the law advertising organizations complaints organization the consumerHow many ways are mentioned in the text to keep advertisers honest? What are they?Task 3 ScanningParagraph 1: 1. Why do organizations or individuals advertise? Because they want to persuade people to behave in certain ways. 2. Can we believe what advertisers claim(宣称) in their advertisements? Not everything. Because not all advertisers are good or honest people, who will tell lies or mislead us. Paragraph 2 What is the force of law(法律效力) in advertising? To prevent advertisers doing the wrong thing. Paragraph 3 Advertising organizations not only _____ and _____their members, but also _____ for everyone in the organization to _____.educatesupportmake rulesfollow Paragraph 4 True or false 1. Today there are laws and advertisers’ codes of conduct (行为规范)，some bad ads can't get made. 2．If a consumer is cheated while buying，there is nobody for him to turn to for help. FFEven though docomplaints organization 12315 Paragraph 5 Is the consumer responsible for what they buy? Yes. There is a saying: “Buyer Beware”. （买者自负） 2. Why do some schools teach their students about advertising? Because we are flooded with (被…淹没) advertisements in our modern world. Task 4 Discussion Discuss the ads on pages 84 in groups and answer the following question: Do you think the claims(声称) the advertisers make are true? Give reasons? Suggested answers In Ad 1: It seems unlikely that a carpet would be reduced as much as 50% or even 90%, unless they raise the original price(原始价格） and then reduce the higher price by 50% or 90%.In Ad 2: 1. It can’t be true. If their prices are so much cheaper, the quality can’t be the same. 2. It may be true if they compare their TVs with some famous brand(品牌). If so, their prices can be much lower but the quality can be the same.In Ad 4: It is not true because it is unlikely that anyone can learn to play the piano in only 10 easy lessons. And it is impossible to know whether you would really get your money back if you are not satisfied.In Ad 5: This claim may be true. But if a person could really lose 20 kg in only 10 weeks by taking the ... ...