牛津译林版模块4 Unit 1 Advertising Reading课件（25张）

M4U1 Reading Advertisements (Period1) Let’s enjoy Advertisements Conclusion Introduction 1. What is an ad? Para.2 2. Does an ad tell people the complete truth? 3. Public service ads Para.4 Examples and facts Para.1 Para.3 Para.5 to ads Para. 2 What is an advertisement ? CA or PSA? Don't risk driving under the influence. CA or PSA? 少了这一点就不是一个完整的中国 I(i) am a part of China! Para. 3 Commercial ads ‘Bright-teeth fights bad breath!’ ‘You are proud of your cooking, so shouldn’t you buy the very freshest food?’ ‘Bright-teeth fights bad breath!’ ‘You are proud of your cooking, so shouldn’t you buy the very freshest food?’ clever language We must not ____ ____this kind of trick. What should we do? fall for fights proud freshest Para. 4 PSAs ‘Yes to life, no to drugs’ ‘Knowledge changes life’ ‘Project Hope--educating every child’ ‘When you smoke cigarettes, you are slowly killing yourself.’ Show time! Conclusion Introduction 1. What is an ad? Para.2 2. Does an ad tell people the complete truth? 3. Public service ads Para.4 Examples and facts Para.1 Para.3 Para.5 to ads Don’t be a slave to ads. HOMEWORK Rewrite the article about ads in 100 words, using the format of expository writing . M4U1 Reading Advertisements (Period1) Teaching plan Teaching Objectives: 1. Students must master how to read expository writing. 2. Students can know about the differences and similarities between commercial ads and PSAs. 3. Most of the students can draw some attractive pictures, think of some clever words and describe their designs. 4. Students can be aware of the tricks in commercial ads and the benefits in PSAs. It is hoped that they must use their intelligence and not be a slave to ads after learning this lesson. Teaching important points: 1. Students must master the reading strategy: reading expository writing. 2. Students are expected to learn some basic information about advertising, including the two basic types of ads-commercial ads and PSAs. Teaching difficult points: 1. In regard to commercial ads and PSAs, students can state their opinions and give supporting reasons. 2. Students will be able to draw some pictures and think of or create some slogans. 3. Students can use their own words to describe their designs. Teaching aids: Multimedia and a blackboard Teaching procedures: Step 1 Preparation 1. Let students enjoy a video and recall their memories about ads. 2.Talk about the advertisement and lead the students to the two key words ‘attractive’ and ‘clever’. Step 2 Presentation 1. Reading strategy: Let students read the reading strategy and talk about the format of expository writing. 2. Skimming: Taking Advertisements for example, let students know about the structure of the passage. Introduction to ads Para.1 Examples and facts: 1. What is an ad? 2. Does an ad tell people the complete truth? Paras.2-4 3. Public service ads Conclusion Para.5 Step 3 Practice & Product 1. Para.2 ①Ask a student to read this paragraph and find ... ...