高中英语 牛津译林版模块四unit 1 Advertising Reading课件（共46张PPT）

课件46张PPT。Unit 1 AdvertisingReadingAdvertisements Do you like advertisements? Where can we find them? 2. Do you think advertisement play an important role in our lives? Why or why not? 3. How many types of advertisement do you know? What are they? Show some example?Lead-inAdvertisementsQuick look Take a quick look at the title and the subtitles (小标题). What do you think might be discussed in the article? Fast-reading1. What do ads try to persuade people to do?To buy a product or service, or to believe in an idea.2. What does PSA stand for?Public service advertisement.3. What do PSAs aim to do?They aim to teach us and help us lead better lives.Introduction of subject Supporting details ConclusionReading strategy: reading expository writingstructure Para 1Para 2-5Para 6The same structure exists in each part.Supporting detail 1 What is an advertisement? Supporting detail 2 Does an advertisement tell people the complete Truth? Supporting detail 3 Public service advertisements QuestionsRead the text again and answer the questions.1. Where are advertisements usually found?They are usually found in newspapers and magazines, on the Internet, radio and television.2. What is the major distinction between commercial advertisements and PSAs?A commercial advertisement is one which someone has paid for to advertise a product or service, while a public service advertisement is often run for free, and is meant to educate people about health, safety, or any other problem that affects public welfare.3. Why are some of the advertisements clever according to the article? 4. When did China begin a nationwide public service advertising campaign?Because even if an ad does not lie, it does not mean it is altogether innocent.In 1996.5. Why should we follow the advice in PSAs?Because PSAs are meant to benefit the public, and by following the advice in PSAs, we can often learn a lot.T or F Most people are not aware of how many ads are around them. Advertisements are always meant to promote a product or service. PSAs are only found in newspapers and on TV. PSAs and commercial ads use some of the same methods. Commercial ads can often give us valuable information about how to live our lives. An ad warning people against smoking is an example of a PSA.FTFTFTFill in the chart????????Newspapers Magazines The internet Radio TelevisioncleverattractiveTo promote a product or serviceTo educate people about health, safety or any Other problem affects public welfareThey are not altogether innocent.They are helpful and we can learn a lot by following the advice they give.“Bright-teeth fights bad breath!”“You are proud of your cooking, so shouldn’t you buy the very freshest food?”“Yes to life, no to drugs”“Knowledge changes life”“Project Hope – educating every child”“When you smoke cigarettes, Choose the words below to finish the author’s e-mail to a professor who helped her with her research. dealing with comments campaigns promote benefit cheated even if fool Conso ... ...